How does the filming help to make ‘The Shining’ an exceptional Horror movie? Essay

Stanley Kubrick a.k.a. â€Å"The Master Filmmaker,† was born on July 26, 1928 in the Bronx, New York City. By age 13 he had developed passions for jazz, drumming, chess and photography. In 1951 at 23 years of age, Kubrick used his savings to finance his first film, a 16-minute documentary short about boxer Walter Cartier. On March 7th, 1999, Stanley Kubrick died in his sleep of a heart attack. He was 70 years old. The Shining is a typical example of the horror genre because it works by arousing irrational fear. Stanley Kubrick uses step down imagery to make the terror in the horror, controlled and not too over whelming for the audience, to make it seem more believable. The horror is a paradox because it presents a vision of terror to the audience but the audience try to fight everything the director is trying to achieve by telling themselves that, ‘it is just a movie, its not real, you can’t scare me.’ The Shining was based on Stephen King’s third published novel, which became a best seller upon its release in 1977. What also makes The Shining such an exceptional horror movie is the way Stanley Kubrick keeps the horror hidden from the audience and like most good horror films, there is always a sense of the supernatural, good vs. evil and a sense of isolation. Personally I feel that the Shining is a typical horror film because it’s a situation where the victims are isolated from the outside world and there is a mad man or something out of the ordinary killing them, which is true of most horror films like Nightmare on Elm Street, The Ring, Signs, Jeepers Creeper’s 1 and 2 and Dracula. The camera at the start of the film is moving over a huge mountain pass. We are shown a tiny Volkswagen car driving down a road, the film has many of the most beautiful, atmospheric cinematography, by John Alcott. This scene gives the impression of man’s vulnerability, when seen against the massive powers of nature – a sense of ‘the other’ is also created here by the aerial photography – a dark power looking down on the tiny ‘beetle’. Jack Torrance (Jack Nicholson) is attending a job interview for the position of a winter caretaker at The Overlook Hotel, located in the rockies of Colorado, built on an Indian burial ground. At the beginning of this film Jack conducts himself as a calm, charming man. He goes for the interview looking smart wearing a collar and a tie, shaven and looking very confident. During his interview the camera is films from behind Jack, making it seem as though someone or something is watching Jack – a sense of the ‘other’ and there are some frontal shots in which the background is peach, soft and warm. This presents a comforting, secure atmosphere. As the movie builds up we begin to release that the Overlook Hotel is not just any other normal Hotel but haunted although the horror is kept hidden from us we just see parts of the supernatural, although as we discover through the movie that this is much more than a mere haunted house tale. One of the things that makes it so interesting is that it shows a wide variety of elements that lead to Jack’s insanity to the point that we are left with the question on our minds whether it really was the house that leads to Jack’s insanity or the isolation for six months, so far from the outside world or Jack’s own psychological make-up or even reincarnation. We are also told very early in the film, that the hotel has something of a ‘history,’ in summary, some years previously, a crazed-psycho (the ex-caretaker) killed his wife and two children by chopping them up into small pieces with an axe! But once the family settle into the caretaker lifestyle it turns out that Torrance’s wife does most of the ‘caretaking’ while her grouchy husband seeks inspiration for a novel he is writing. At first everything goes well but as time goes by, he gets increasingly frustrated with his failure to write and takes it out on his wife (Shelly Duvall). Slowly, Jack begins to change he becomes pale, his clothes become rougher looking more like a labourer and becomes more and more irritable & malevolent towards both his wife and son. In the background, their son played by Danny Lloyd also starts having problems of his very own when he starts receiving psychic visions (E.S.P) of twin girls who were murdered a couple of years ago by their father who was also the caretaker at the Hotel and there are warnings from Tony of ‘redrum’ which spells murder when you read it backwards. It is clear that both Jack and Danny have some form of psychic gift as they are both able to pick-up the Hotel’s own psychic emissions of the horrors that it has seen. The down side is that the visions end up making Jack, go insane. Throughout the movie, the camera follows the action like someone is watching (presence in the Hotel) and there is always a sense of claustrophobia, For example when Danny is cycling in the corridors and he meets the two murdered girls, the camera when he meets them zooms to his face then back to the girls four times and gets closer with each shot then a close up again to Danny then a close up of the girls’ dead bodies four times but not for long so that the audience probably would not find it sickening. We know that the twin girls are ghosts because there is an axe on the floor and blood, and when talking to Danny they use repetition, â€Å"Come and play with us, for ever and ever and ever† which is the Lord’s Prayer. After that scene Jack sees a vision of a lift and when the doors open blood flows like a river, Personally I felt that this was technically clever because it emphasis on the horror aspect. The scariest moment in the movie is when Jack has gone completely insane and is trying to â€Å"correct† his wife and son because he had no real idea what his job as the caretaker there was really till Mr Grady (ex-caretaker) had told him to kill his family because they were trying to damage the house and that his son had brought a coloured cook into the house, the climax of the scariest point is when Jack says â€Å"Here’s Johnny† which was rated scariest horror scene out of hundred horror films. This is clever as it uses comedy to make the tragedy seem even more horrific. The end scene is a shot of Jack, frost-bitten and dead in the snow apparently hours later, is a satisfying and scary ending. But Stanley Kubrick delivers an ultimate conclusion, which Stephen King could never have achieved in his novel. The haunting music begins again, the camera sweeps to a framed photo on the wall, and we see a portrait of a ballroom party from decades ago. After the camera zooms in thrice, Jack is seen in the centre of the photo, and the caption reads, â€Å"Overlook Hotel, 1921.† This caption indicates that Jack, or at least his spirit, has always been present in the Overlook Hotel. Kubrick brilliantly arranges each shot in the film so that the viewer is easily drawn into the story. There is no single scene, shot, or camera angle, which does not denote a deeper meaning or have symbolic value. This movie is perhaps Stanley Kubrick’s greatest work. I feel that this movie could not have had a better cast, and there is nowhere else in the world where this movie could have been set. I feel that Jack Nicholson’s performance in The Shining was absolutely stunning. I also feel that without Jack Nicholson, â€Å"The Shining† would have been just another haunted house film. Jack Nicholson’s depiction of a man teetering on the brink of insanity was brilliant. We watch in terror as the insanity slowly settles in and exploding fiercely into this man, transforming him from one who is trying to repair his fragile family life into a stark raving lunatic bent on destroying everything he loves. It is truly a magical movie experience. So I feel that The Shining really is the greatest horror movie ever made.

Importance of Grades in School

Lauren Klein Mrs. Imani Stephen ENG 1101 23 October 2012 The Importance of Grades in School Alfie Kohn explains in his article, From Degrading to De-grading, that traditional letter/number grades are a waste of time. Kohn believes teachers wrongly relish the moments they get to assign a student a grade. His opinion of the best teacher is the one that despises the grade book and wonders about the thought of giving grades at all. Alfie Kohn provides many reasons supporting his beliefs. For example, grades reduce the student’s interest to learn the material and reduce their preference for a challenge.When grades are in the picture, the student’s quality of thinking is diminished. It is also argued that grades are unreliable, not valid, and have the ability to distort the curriculum. He believes grades waste time that could be spent on learning more material and concepts. Students are also more susceptible to cheating if they feel the pressure to have good grades. Lastly, t he student’s relationship with the teacher and other students could be negatively affected by the stress of grades (Kohn). However, traditional grading is essential to track the student’s progress, give them a sense of competition, and be accepted into colleges.Kohn goes on to point out common objections to the no-grades system. Schools are afraid of the major changes that would be required to implement the unheard of policy (Kohn). The article points out that grades could encourage cheating. Students feel pressure to get good grades and in return cheat on homework and tests to uphold that expectation. Also, the amount of time that teachers spend on grading and the time that students spend on stressing about grades, could be spent on learning more information. Kohn mentions the problem of laziness and the attitude of doing just enough to get an â€Å"A. He blames this problem on the presence of grades, but laziness is actually based on the individual and his own work ethic, as well as the schooling system itself, not the system by which performance is measured. A change in evaluation can’t necessarily change an individual’s personal outlook. It’s the individual schools and teachers that are responsible for setting a solid grading system. It isn’t the grading system that is at fault here. He also ridicules the grading system for being a â€Å"subjective rating masquerading as an objective evaluation† (Kohn).However, subjectivity is a natural trait in the education system. Every individual teacher has a different way of thinking and different standards. The grading system can at least provide a more universal way to evaluate individual students. Grades also present parents a means of accountability with their student. The author says that bad grades bring about â€Å"unpleasant conversations† between parents and students (Kohn). Still, the same would result with any other system, because parents will alway s have to be informed if their child is performing poorly.I believe traditional grading is still necessary in schools. Without the letter/number grading, there would be no way to track the student’s progress. Even though a bad grade could be daunting, the plain numbers help students in the long run by encouraging hard work and progression. When students achieve a good grade, they have the experience of feeling accomplished. This feeling gives them the objective to do well in school. Good grades give the student a sense of accomplishment contributing to their self-esteem. Higher grades become important and the student becomes motivated.If the incentive of grades is taken away, the student could lose that motivation and even the aspiration to advance (Farzaneh). Grades provide a sense of competitiveness. Healthy competition between peers is necessary to excel in life. The natural feeling of pride over good grades contributes to having competition with classmates or coworkers. S chools with grades allow students to develop their competitive ways early, so they can succeed in the workplace (Adams). Many students depend on their grades to assess themselves and see where they can improve. Grades evaluate their success and help them enhance their performance skills (Farzaneh).Grades are a necessary part of applying to college. Not having grades makes it harder to have colleges consider you, let alone accept you. The admissions faculty has a lot to consider with each student. Generally they only look at GPAs and SAT scores (Adams). Only a select few schools are open to this new no grading idea. This makes it very difficult to get into certain colleges if there are no numbers for them to glance at. Detailed accounts of each student are not a practical way for college admissions to determine if they are the best fit for the student.Furthermore, without the clearly defined standard, colleges could overflow with under qualified students making a college degree less valuable. A traditional grading system benefits the students by helping them be more successful in school and future careers. It offers a worldwide rubric to determine and compare the student’s progress with ease. Receiving good grades in return for hard work provides the student with intellectual knowledge on how to improve and teaches them how to deal with competition and overcome it. Grades affect a student emotionally in many ways, including giving them a sense of self-worth.Also, the absence of grades makes it more difficult to be noticed and accepted by colleges. Traditional grading is necessary as it influences students and motivates them to not only succeed, but to excel in life. Works Cited Adams, Carol. â€Å"The Disadvantages of School Without Academic Grades. †Ã‚  EHow. Demand Media, 14 Feb. 2011. Web. 16 Oct. 2012. . Farzaneh, Arash. â€Å"The Disadvantages of School Without Grades. †Ã‚  EHow. Demand Media, 02 Feb. 2011. Web. 16 Oct. 2012. . Kohn, A lfie. â€Å"From Degrading to De-Grading. †Ã‚  From Degrading to De-Grading. Alfie Kohn, Mar. 1999. Web. 16 Oct. 2012. .

A Child Safety

Children and personal health and safety A parents worst nightmare is for a child to be hurt or abducted by someone. Here are simple tips for children’s health and safety for children of all ages. A parent’s worst nightmare has to be their child being hurt or abducted by a stranger. When dealing with a small child, there is little they can do to get away from an adult who has decided upon a hurtful course of action. There are precautions that can be taught to children that will improve their safety and chances of getting away. We are all taught from birth not to bite. This has been a die-hard rule in most households from the beginning of time. For their own safety, children need to learn WHEN and how to bite. During an attack, teeth can make a formidable weapon. Teach your children to use this to their advantage. Biting doesn’t have to be limited to the attacker’s hands. Have your children know it is OK to bite arms, legs, stomachs, ears and necks. When they do bite, have them geared to draw blood and take a piece of the attacker with them. Head butts can be extremely effective as well. For your child to do one properly have him practice it on you. One word of caution, make sure you keep your face averted from your child’s head. When an attacker grabs a child, they often do so in a bear hug manner. This means they wrap their arms around the child’s body while making the arms impossible to move. In this situation, the child can drop their head forward onto their chest, and then slam it back into the attacker’s face with as much force as they possibly can. Have them practice yelling at the same instant to focus their strength. A good solid hit by what all parents know to be a hard head, can cause a broken nose and spilt lip. Both of these conditions are painful and cause tears and swelling around the face. In this article, it is explaining what you need to do as a parent to protect your child from being harm or kidnap. It is probably the worst fear that a parent will go through, but if the child is prepared then he/she could protect him/herself from the attacker. In these few paragraph it explain how a child’s bite can be affected and how a head butt can cause serious damage. If a child is caught in a situation he/she could bite on the ear, neck, shoulder, legs, arms and stomach. The website does state that the child should draw out blood from the attacker. This will let the attacker bleed or cry giving your child to run away from the attacker. Another attack is the head but. The child can force pain to the attacker that the attacker can bleed with a broken nose or a split lip. You can practice this with the child but you have to be careful because you can get injure. In the website there are other advice that if an attacker tries to harm the child. The child could defend themselves by breaking the grip of the attacker by bending a finger (either thumb or pinky finger) backwards which will break. Also, if the child is being kidnap then he or she should draw attention to him/her by yelling rape, fire, help, pervert and shouting No. I believe that we should tell our children that it’s not OK if a person touches you and you didn’t want them to. We should also emphasize that they could come to you when this situation happen. And tell him/her that it is not there fault. In this article there are some guidelines that parents should obey. This teaches them that a child could defend themselves if the situation arises. This situation is a parents’ worst fear but if you prepare them then the child will know what to do.

Claus Von Stauffenberg Research Paper Example | Topics and Well Written Essays - 1000 words

Claus Von Stauffenberg - Research Paper Example Claus von Stauffenberg was born in Jettingen, Germany on November 15, 1907. (Claus von Stauffenberg) His father was a religious man with a philosophic bent, an accomplished horseman, and a lover of poetry. (Jones) He was the third of the four sons his parent had. He was a bright student and was brought up under better living conditions because of his aristocratic family background. He and his brothers were brave peoples and they joined the German scout agency during their youthhood. At the age of nineteen, he became an officer cadet because of his smartness and abilities. His intelligence and smartness have made him a commissioned officer in 1930. He has trained specifically in using modern weapons and war equipment during this period. Although he has supported some of the policies of the Nazi regime and Hitler, many other policies of Nazis were indigestible to him. His strong moral backgrounds forced him to disagree with many of the Nazi policies. He has participated in most of the wars Germany conducted during this period. Conquest of Poland, 1939, Battle of France, 1940, Operation Barbarossa, 1941, the campaign against Russia in 1941, Tunisian operations, and 1942 were some of the major wars he has participated. Initially, Stauffenberg thought that some of these wars were justifiable for the interest of Germany as a country, the mass murder of Jews in 1942 by Nazi-led Germany forced him to think against Hitler and his regime more strongly. He has realized the hidden agenda Hitler had in killing Jews and expanding his power. He has realized that Hitler is becoming a strong threat not only to the Jews but even for the rest of the world as well. In the Tunisian operation, he has suffered severe injuries and lost one of his eyes and hands and almost met with death. He was forced to spend 3 months in hospital where the thought about dethroning Hitler and the Nazi regime first came into  his mind.

Power and Privilege Socialization and Career Essay

Power and Privilege Socialization and Career - Essay Example The presence of gender bias, whichever direction it cuts, impacts the use of power and privilege to an unfair degree. Gender bias in schools. It has long been believed that one reason there is a gender-based social bias in our country is founded in the different gender expectations placed on children. For example, little boys are given guns and trucks as toys and told not to cry. Conversely, girls are presented with dolls and allowed to express emotions more readily. In schools, there tends to be a preference given to boys, sending a message of higher worth and power. "Giving the boys more time and attention is not uncommon according to research on gender bias in classrooms and it has been documented that this behavior sends a message to both boys and girls that one sex is more worthy of teachers' time and attention" (Wellhousen and Yin 38). This type of early socialization can negatively impact the self-image and choices made by girls, as well as diminish their interests in certain career fields. In fact, teachers themselves have been conditioned to project, even in very subtle ways, particular ca reer preferences based on gender. "From parents and counselors, books and television, and myriad societal institutions, teachers have been taught that one set of jobs and behaviors is appropriate for girls and another, different, set is appropriate for boys" (Erekson, et al. 67). It is unconscionable that a teacher would intentionally foist a stereotype on his classroom, but the understated message of gender inequality-or at least predisposition for one career field over another-still gets absorbed by young minds. This connotes that power and privilege both travel along the lines of gender expectations, and girls are disadvantaged from the start. That said, the notion of career-oriented gender bias is not exclusively applied to women; men have felt the disadvantage of role expectations as well. Gender bias is always unfair. In the case of Mississippi University for Women v. Hogan, there was a non-typical application of career stereotyping where women were in the place of power and given a gender-biased privilege. In that case, Mr. Hogan applied to the university's nursing program and, though he was qualified in every way, was denied admission. The stated reason was because he was not a woman and the university was open exclusively to women. The practice of admitting only women was defended by the organization as a method of educational affirmative action, an argument the court refused. This illustrates the fundamental unfairness of gender bias, regardless of the direction in which it is applied, and gives support to negative gender stereotypes. Nursing is not a profession designed exclusively for women, just as being a doctor is not an occupation solely for men. Yet, even as children, these gender roles are most often assumed during play time; reinforcing an inappropriate a ttitude towards both individuals and career choices. When an otherwise qualified candidate is refused the opportunity to participate in any opportunity, program, or career solely on the basis of gender, it is a flagrant exercise of the abuse of power by those privileged to have it. Unfortunately, this unfairness is a learned behavior that stems

Saccharomyces Cerevisiae Essay Example | Topics and Well Written Essays - 3500 words

Saccharomyces Cerevisiae - Essay Example The genus includes many other types of yeast important to food production. The taxonomic structure of Saccharomyces cerevisiae is as follows: S. cerevisiae (Baker's yeast) is subjected to various environmental stresses during its propagation and industrial application. Yeast being prepared for the baker's facilities is subjected to many such stresses as freezing, frozen storage and thawing of bread dough. Besides this there are the usual stresses of fluctuations in nutrient supply, acidity levels, osmolarity and temperature and exposure to toxic substances like heavy metals and radiation (Schade et al, 2004). This often reduces the yeast's dough-leavening capabilities as well as other viable factors (Rodriguez-Vargas et al, 2002). The same is true when the yeast is applied to other food production techniques as wine-and beer-making. Thus, the negative effects of environmental stress on this species of yeast have great technological and economic impact (Rodriguez-Vargas et al, 2002). ... Thus, the negative effects of environmental stress on this species of yeast have great technological and economic impact (Rodriguez-Vargas et al, 2002). The organisms, through special stress response factors that act at the transcriptional levels, either induce or repress a set of genes known as the general or environmental or common stress response (ESR) (Schade et al, 2004). Genome wide transcriptional profiling has revealed that 10% of the entire genome is induced or repressed in this stress response (Schade et al, 2004). The induced genes usually are involved in cellular functions such as protein folding and degradation, transport and carbohydrate metabolism while the repressed genes are associated with cell growth-related processes that are suppressed till more convenient circumstances evolve. Such related processes may be RNA metabolism, nucleotide biosynthesis, secretion and ribosomal performance (Schade et al, 2004).Stress Regulation in S. cerevisiae Cells of Saccharomyces cerevisiae handle a diverse range of stresses by mediation via a penta-nucleotide element called stress response element (STRE). This is quite in line with the 5-nucleotide heat shock regulatory element discussed later in the paper. STRE mediates in conjunction mainly with two transcriptional proteins Msn2p and Msn4p (Treger et al, 1998). Several genes, the induced ones that are also the ones that are instrumental in inactivating the ones that are repressed in the environmental stress response, responding to stress like heat shock, osmotic shock, post-diauxic shift growth and nitrogen starvation are induced to transcriptional activity by sequences containing STRE, especially the Msn2p/Msn4p/STRE pathway (Treger et al, 1998). There are also a few

School bullying Essay Example | Topics and Well Written Essays - 1250 words - 1

School bullying - Essay Example In the context of schools, it encompasses the uncalled for aggression directed towards the weaker students by the seemingly big and stronger students. In the recent past, there has been an increase in public reaction by the American concerning the question of bullying schools. This was occasioned by the fact that bullying traumatizing students to the extent where they would not wish to attend school any more. Therefore, it is prudent and imperative for the society as a whole to face and tackle the problem of bullying once and for all. There are different types of intimidation, harassment or bullying namely physical, emotional and verbal bullying. Physical bullying includes instances when the bully hit the other student, verbal bullying is when a person bad mouths another with the intention of hurting them (Einarsen et al, 9). Emotional bullying on its part is where the bully discriminates and marginalizes another person on the basis of any narrow societal definition such negative stereotypes, race amongst others. Conventionally, one would expect that students are the bullies against fellow students, however, the reality is a lot different. Parents and teachers are equally culpable of being bullies. At the long end, the younger person being bullied becomes hurt and would have a lower self-esteem since the people who are expected to offer solace turn out to be bullies themselves.

Consumer behavior Essay Example | Topics and Well Written Essays - 3000 words

Consumer behavior - Essay Example Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning, attitudes, personality, age and lifestyle. Since consumers are the focus of marketers, hence consumer behavioural theories form the basis of marketing. It is important to understand what might influence a consumer to buy a certain product and what might hinder him from the same. This involves an understanding of his feeling about a product or brand and the impact laid by his personal and professional surroundings. This understanding will help in formulating the appropriate marketing theory. The identification of target consumers before offering a particular product is important. For instance, an individual from lower income stratum would not be eager to buy an expensive luxury item. In fact such people from lower economic backdrop would be little interested in buying health supplements like Kellogg’s K and rather concentrate on pr oducts essential for daily survival like fruits, vegetables and pulses. Likewise, age group, geographical location, lifestyle and social status of consumers would also be taken into account by marketers. Consumers are also driven by needs which are not satisfied. This acts as their motivation. Motives comprise energy from within oneself which directs an individual towards satisfying his need or to fulfil his objectives (Solomon, 2010). The paper will essentially highlight this aspect of consumer behaviour and show how it is related to marketing. Different models demonstrate various stages and reflect the factor of motivation along with the other aspects which act towards helping a consumer make his purchase decision. Relation between Consumer behaviour theory and Marketing – emphasis on Motivation The first stage of purchasing decision is problem recognition. At this stage a consumer identifies the difference between the current and the desired condition. When there is a gap, the need is identified and in order to meet this unmet need a motivation is generated. At this stage the marketers might help the consumer recognize the problem. The second stage is information search where the consumer begins to search their surroundings for possible clues and the available options. The means of search include personal experience and know-how, associates and friends, websites, advertisements and print media. After researching, the consumers would assess the available alternatives or options on the basis of pros and cons. To make product choice normally external factors like group culture might influence but the criteria might be summarized as heuristics or rules of thumb (brand loyalty, country of origin and personal liking are some examples). Purchase may differ from the decision taken owing to the time lapse and finally after purchase the evaluation of his satisfaction (buyer’s remorse) is important too (Blythe, 2008). This is the last stage of the buying process and this might be dealt with by warranties or after sales interaction with the consumers in order to influence future product or brand loyalty. So it is the motivation which initiates the purchasing process and the last stage in turn motivates future purchase decisions. Let us begin with a general model of consumer behaviour: (Blythe, 2008, p.7) Now, one may study consumer behaviour with respect to the seven Ps of marketing. This relation might be explained as follows: Product: the product

Federal Fairfax ACt (H.R 25 and S13) and SCFarifax Act (H-3993) Assignment

Federal Fairfax ACt (H.R 25 and S13) and SCFarifax Act (H-3993) - Assignment Example The idea behind this legislation is that it seeks to simplify the current tax code, expand home ownership, un-tax the poor, improve global competitiveness, promote higher education and charitable giving and create more jobs. The underlying assumption was that consumption provides a more stable and fairer base for taxation than income. The bill has conveniently been called â€Å"A bill to promote freedom, fairness and economic opportunity by repealing the income tax and other taxes, abolishing the internal Revenue Service and enacting a national sales tax to be administered primarily by the states.† The Fair-Tax plan is a comprehensive proposal that replaces all federal income and payroll-based taxes with an integrated approach including a progressive National Retail Sales Tax (NRST) and a prebate to ensure that no American citizen pays federal taxes on spending up to the poverty level, dollar-for-dollar federal revenue neutrality and through companion legislation, the repeal of the 16th Amendment. The proposed Fair-Tax would be a broad-based, destination type consumption tax with statutory tax liability on final consumers and tax collection in the hands of sellers of goods and services to these consumers. The tax base would include all supplies of goods and services, which would mean a substantial enlargement compared to the tax base of the current state sales and use taxes. It promotes neutrality as tax cascading is prevented by taxing all final consumption of goods and services and by exempting business inputs. Under the fair tax act, the IRS will be disbanded and in its place a new excise tax bureau established within the department of treasury to collect remaining excise taxes. The social security administration would collect Social Security and Medicare payroll taxes. The NRST would collect the revenue services of the individual states. It

Fast Food Essay Example for Free

Fast Food Essay Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term fast food was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. Defination of Fast Food ?Food that can be prepared and served very quickly ?Any meal with low preparation time can be considered ?Food sold with preheated or precooked ingredients. The first fast food restaurants originated in the United States with AW in 1916 and White Castle, founded by Billy Ingram and Walter Anderson in Wichita, Kansas in 1921, is generally credited with opening the second fast food outlet and first hamburger chain, selling hamburgers McDonalds and KFC are multinational corporations with outlets across the globe. The United States has the largest fast food industry in the world, and American fast food restaurants are located in over 100 countries. Approximately 2 million U. S. workers are employed in the areas of food preparation and food servicing including fast food in the USA. Famous Fast Food Brands From America (TOP 10) LINK: http://cuclife. com/famous-brand/Fast-food/list_711_1. html (Photo Use) 1. Burger King 2. Burger King 3. Taco Bell 4. Arbys 5. Wendys 6. White Castle 7. Kentucky Fried Chicken 8. Pizza Hut 9. Chick-fil-A 10. Subway History of Fast Food Culture Significant Events in the US Fast Food Industry 1916: The first low-cost limited menu high-speed hamburger restaurant called White Castle opens in Wichita KS. 1921: White Castle opens its first restaurant selling hamburgers for 50 cents. 1940: The first McDonalds store Established. 1951: The term fast food is recognized in the Merriam-Webster Dictionary. 1967: McDonalds opens its first restaurant outside the United States 1971: The first Starbucks store opens in Seattle 2002: McDonalds cuts back on trans fat on its French fries by 48%. 2005: McDonalds mascot Ronald ranks 2nd in the top-10 advertising icons of the 20th century. 2006: According to an estimate, Americans spend nearly $142 billion on fast food. Development of Fast Food Industry Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century, the idea of eating out for fun didnt take off in Western society until the late 18th century. Although McDonalds was the first restaurant to use the assembly-line system, some people think of White Castle as the first fast-food chain. White Castle was founded in 1921 in Wichita, Kansas. At the time, most people considered the burgers sold at fairs, circuses, lunch counters and carts to be low-quality. Many people thought hamburger came from slaughterhouse scraps and spoiled meat. White Castles founders decided to change the publics perception of hamburgers. They built their restaurants so that customers could see the food being prepared. They painted the buildings white and even chose a name that suggested cleanliness. White Castle was most popular in the American East and Midwest, but its success helped give hamburger meat a better reputation nationwide. So, like cars, White Castle played an important part in the development of fast food. The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell got their start in the 1950s, and Wendys opened in 1969. Some chains, like Carls Jr. , KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after its debut. McDonalds, which started it all, is now the worlds largest fast-food chain. According to the National Restaurant Association, American sales of fast food totaled $163. 5 billion in 2005. The industry is growing globally as well. Total sales for McDonalds grew 5. 6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. However, McDonalds and fast food in general does not always get a welcoming reception around the world. McDonalds restaurants have been attacked in several countries, including the United States, China, Belgium, Holland, India, Russia, Sweden and the U. K. Protestors have accused McDonalds and other chains of selling unhealthy food, marketing aggressively to children and undermining local values and culture. Reason why the Fast Food Industry can be so Successful ?Cheap ?Fast (Convenience) ?Tasty ?Change in lifestyle (Working Long Hours, Busy Life, Rapid Paces) ? Child-Friendly Atmosphere (E. g. Toys) ?Franchising Scheme (E. g. McDonald’s) Variants: How the fast food culture in America influence the whole world.

Observations Of A Landscape Photographer And Architecture

Observations Of A Landscape Photographer And Architecture The objective of this thesis is to see how the ob ­servations of the landscape photographer can fur ­ther inform the relationship of architecture and the landscape. Observing how landscape photogra ­phers perceive their subject and define the issues that influence their personal perspectives becomes the tool for better understanding issues shared by architecture. For example, framing, the role of the horizon, natural and artificial light, texture, mood, scale, geography and the juxtaposition of man-made and natural elements are issues shared by both disciplines. In addition how landscape pho ­tographers observe and interpret the landscape in its many moods challenges architects to under ­stand realizing how similar transformations occur in works of architecture over time. To demonstrate such findings, relevant examples of photography and architecture will be juxtaposed, discussed and supported by explanatory diagrams. In this man ­ner, an analysis of landscape photography will hopefully clarify and inspire alternative ways of defining the interface between the building and the landscape. TYPES OF LANDSCAPE PHOTOGRAPHY Figure 3: Man in water Abstraction Barcelona, Spain Abstract photo by Rouzbeh Mokhtari Types of Landscape photography: à ¢Ã¢â€š ¬Ã‚ ¢ Representational à ¢Ã¢â€š ¬Ã‚ ¢ Impressionistic à ¢Ã¢â€š ¬Ã‚ ¢ Abstract 3 TYPES OF LANDSCAPE PHOTOGRAPHY Photographers usually use three different styles in landscape photography, which are representa ­tional, impressionistic and abstract(1). Represen ­tational style results in pictures that show us the most realistic and natural look of the scene without any artifices. It is straight forward, that is what you see is what you get. Although the photographer does not add any props or foreign components to the scene, the best result is not a simple snapshot, rather far from it. The best attention is paid to com ­position, and details of texture, light, foliage, tim ­ing and weather are critical. For the architect who chooses to incorporate this style of photography in his or her work, paying attention to all the details mentioned above is mandatory. Then a personal interpretation of the work can manifest itself in the related architectural subject(Figure 4,5). The second style of photography is impression ­istic. Photographic techniques result in images with elusive or vague quality. These pictures are less touchable and more unreal, while they still retain their values that make them landscape pic ­tures. Studying the works of this second group has helped me to have a better understanding of texture in design(Figure 6,7). One example is when I used the unclear glass in the building, and the onlooker could not tell what or how the inside looked. He or she could have their own imagination about the subject. The last style of photography is called abstract, which deals with shape, form, contrast and color in a particular scene, of which often nothing may be recognizable. One part of the landscape may be combined with another in order to bring out the beauty or danger, water or desert, or red and blue of the scene. Abstract landscape photography isnt really intended to depict a particular scene at all, rather to create a piece of art that is only loosely based on a real scene in the real world( Figure 3,8). One good architectural example is the work of ar ­chitect Luis Barragan. His works deal with texture, light, shadow and repetition, which he applies to his creation. His works for me represent the transi ­tion of abstract landscape photography to architec ­ture. Figure 4: San Sebastion, Spain Representational photo by Rouzbeh Mokhtari Figure 5: Sidi bou said, Tunisia, Representational, photo by Rouzbeh Mokhtari Figure 6: Musse Historie Naturelle, Paris, France Impressionistic photo by Rouzbeh Mokhtari Figure 7: Chateau de Chenon ­ceau, Tour, France Impressionistic photo by Rouzbeh Mokhtari Figure 8: Anger Abstract Maryland, USA Abstract photo by Rouzbeh Mokhtari 1-Landcape photogrophy. http://www.photographyicon.com/landscape/index.html. -Sontag, Susan. On photogrophy. New York: farrar straus and girouxn.d. 4 ISSUES FOUND IN LANDSCAPE PHOTOGRAPHY Geography: Landscape photography consists of three important sub-sections. First, it is about geography of the site and the contrast of sky vs. earth, cliff vs. plateau, sea vs. land and the rule of horizon. Architects deal with the same issues in their work, for instance the Cliffside house by Michael Rotondi ,which explores the concept of sky vs. earth; Salk institute by Louis Kahn for the concept of rule of horizon; Casa Malaparte by Adalberto Libera in the concept of cliff vs. plateau; and Gilardi house by Louis Barragan in the concept of sea vs. land. I do assume that each of the aforementioned examples were somehow influenced by landscape photogra ­phy. An architect should have a good grasp of the effect of the terrain and climate on his design and in achieving that the work of the landscape photographer can be beneficial. Landscape photography Architecture Sky vs. Earth Figure 9(Left): Marmata, Tunisia photo by Rouzbeh Mokhtari Figure 10(Right): Cliffside house by Michael Rotondi Rule of Horizon Figure 11(left): Ocean City, Maryland photo by Rouzbeh Mokhtari Figure 12(Right): Salk institute by Louis Kahn Cliff vs. Plateau Figure 13(Left): Gozo, Malta photo by Rouzbeh Mokhtari Figure 14(Right): Casa Malaparte Sea vs. Land Figure 15(left): Gozzo, Malta Figure 16(Right): Gilardi House by Luis Barragan photo by Rouzbeh Mokhtari 5 ISSUES FOUND IN LANDSCAPE PHOTOGRAPHY Scale: These second section deals with the question of scale, whether grand, pieces and part, close up, or micro. From the beginning of architecture, architects, such as Andrea Palladio, used the ratio founded in nature to create the harmony with the building. In addition there are some buildings that are designed based on humans body. It means that there is a proportional correlation between humans body and buildings elements such as doors and windows size. Sometimes, building are scaled more to their environment or purpose that its the building elements landed their self to present the grand, over powering or even transcended appear ­ance. Regardless of these approaches, the way architect chooses to manipulate scale affect the users by making the building feels, comfortable, divine or even unreal. In short, the scale of architecture is not only the system of size in various levels (physical, visual, technological, economical, etc.), but also the all relations between the proportions, wh ich exist in similar forms of different size each other. Landscape photography can help him acquire a better sense of detail in his design, one thing which can be of utmost importance. Landscape photography Architecture Grand Figure 17(Left): Naples, Italy photo by Rouzbeh Mokhtari Figure 18(Right): Casa Malaparte, Capri, Italy Pieces and parts Figure 19(left): Paris, France photo by Rouzbeh Mokhtari Figure 20(Right): Beyeler Foundation by Renzo Piano Close up Figure 21(Left): Paris, France photo by Rouzbeh Mokhtari Figure 22(Right): Beyeler Foundation by Renzo Piano Micro Figure 23(left): Paris, France photo by Rouzbeh Mokhtari Figure 24(Right): San Carlo alle Quattro Fontance Chapel, Rome, Italy Jenkins, Eric. To Scale. New York: Simultaneously, 2008. 6 ISSUES FOUND IN LANDSCAPE PHOTOGRAPHY Light: Both of paramount importance in the work of a landscape photographer and an architect is lighting, which encompasses bright vs. dull, clear vs. mist, sun vs. rain and day vs. night. The photographer and architect both have to consider the light and shadow and their different qualities in their work. The photographer consid ­ers which light applies best to his object and the architect does the same in his design process. Light is a necessity for the sight and a utility in architecture, but also a powerful, though ephemeral, vehicle of expression. Since light moves back and forth from its source, it changes character and has the power to convey many of the quality of nature to the inert mass of architecture. An architect may not be able to control the light, but can predict its behavior well enough to catch it mean ­ingfully in his work, he channels it through the openings into his space and then molds it into masses, and brings the site to life by contrasting it with the shadows. Architecture Landscape photography Bright vs. Dull Figure 25,26(Left): Ocean City, Maryland photo by Rouzbeh Mokhtari Figure 27,28(Right): Citroen Park, Paris, France Arab Ins., Paris, France Clear vs. Mist Figure 29,30(left): Viaduc Des Artes Park, Paris,FR Luxembourg Park, Paris, France Photo by Rouzbeh Mokhtari Figure 31,32(Right): Arab Ins., Paris, France Sun vs. Rain Figure 33,34(Left): Capri, Italy Paris, France photo by Rouzbeh Mokhtari Figure 35,36(Right): Dominus Winery, California Day vs. Night Figure 37,38(left): Capri, Italy Figure 39,40(Right): Effie Tower, Paris, France photo by Rouzbeh Mokhtari 7 ISSUES FOUND IN LANDSCAPE PHOTOGRAPHY Texture : The last section deals with texture and the comparisons smooth vs. rough, foliage vs. dying, spring vs. fall and fertile vs. barren. Texture lends a dimensional qual ­ity to photos and enable the photographer to break up large areas of tone to create special effects. It has long been used by architects too in order to breath life into buildings as well create a unique experience visually for the visitor. To express the true quality of materials, to shape an interior space or simply to articulate a pat ­tern, texture is a fundamental tool in all of the above. It can also be used to create a more complex language for architects to express themselves. The juxtaposition between both digital and natural materials will certainly emphasize texture via patterns and rhythms. In addition, texture between the two will call for varying degrees of occupant touch. Architecture Landscape photography Smooth vs. Rough Figure 41,42(Left): Capri, Italy photo by Rouzbeh Mokhtari Figure 43,44(Right): France Foliage vs. Dying Figure 45,46(left): Paris, France photo by Stanley Hallet Figure 47,48(Right): Quai Branly Museum Dominus Winery, California Fall vs. Spring Figure 49,50(Left): France photo by Rouzbeh Mokhtari Figure 51(Right): Egerstrom House by Luis Barragan Fertile Figure 50(left): Washington, DC photo by Rouzbeh Mokhtari Figure 51(Right): Paris, France 8 SPECIFIC LANDSCAPE PHOTOGRAPHERS Figure 52: Natural Frame Capri, Italy Photo by Rouzbeh Mokhtari à ¢Ã¢â€š ¬Ã‚ ¢ How are they explaining these issues? à ¢Ã¢â€š ¬Ã‚ ¢ What kind of the issues that photographers interested? à ¢Ã¢â€š ¬Ã‚ ¢ Shows different issues on each one: à ¢Ã¢â€š ¬Ã‚ ¢ Rule of reflection à ¢Ã¢â€š ¬Ã‚ ¢ Rule of Sky à ¢Ã¢â€š ¬Ã‚ ¢ Rule of extend à ¢Ã¢â€š ¬Ã‚ ¢ How does he set up the camera to do this? à ¢Ã¢â€š ¬Ã‚ ¢ Where the sun will be? Or moon? à ¢Ã¢â€š ¬Ã‚ ¢ Deconstruct photos o Analyzing each photograph: à ¢Ã¢â€š ¬Ã‚ ¢ Foreground à ¢Ã¢â€š ¬Ã‚ ¢ Background à ¢Ã¢â€š ¬Ã‚ ¢ Color shot à ¢Ã¢â€š ¬Ã‚ ¢ Black and white shot à ¢Ã¢â€š ¬Ã‚ ¢ What do I learn from each one à ¢Ã¢â€š ¬Ã‚ ¢ What kind of lenses are they using 9 ANSEL ADAMS One of the most famous landscape photographers is Ansel Adams, who has influenced many people in different field. He likes black and white because there is no distraction for him and is really inter ­ested in the grand panorama and in how much de ­tail can be shown in the large context. Most of Ad ­ams work is about the relationship between the sky and earth. He is aware of the suns position at any given point of the day and knows how to use it. He also pioneered the idea of visualization(2) (which he often called previsualization) of the finished print, based upon the measured light values in the scene being photographed. One of the best known and most sought after photographs in the field of fine-art photography is called Moonrise. Ad ­ams took this photo in Hernandez, New Mexico in 1941(Figure 53). He used a technique called rules of thirds, which many artists think of it as boring , that is looking at symmetrical images , divided in three parts. This type of photograph ha s three layers and each a different tone: the black sky, the white cloud and the gray landscape(figure 54). Ad ­ams made an interesting composition that became very popular. Adam said Moonrise combined serendipity and immediate technical recall(3). Serendipity means lucky chance. He felt at the time it was an exceptional image(3) and when he took it, he felt an almost prophetic sense of satis ­faction(3). Ironically, Adams happened upon this shot by chance while driving along a roadside head ­ing towards Santa Fe, New Mexico, after an unpro ­ductive day of photography. The conditions were perfect, but he was basically unprepared because he didnt have access to his light meter. Adams used his knowledge of the luminance of the moon and was able to get this precious shot. He said it is a romantic / emotional moment in time. Another example is called the Winter Sunrise(Figure 56). Adams never intentionally included a human or an animal in his creative landscape, but in this pic  ­ture, horses have added an earthy touch to the un earthly beauty of the scene. Control, as absolute as possible, was at the heart of Adams photography.For him, the critical variable was light and he used light, reflection, rule of thirds, layers and different tones in his work. Each of these techniques can be used in architecture as well. Studying this process can help me as a designer to improve my work and have a better understanding of the correlation at work. Figure 53: Moonrise Photo by Ansel Adams Figure 54: Deconstruct Moonrise Figure 55: Winter Sunrise Photo by Ansel Adams Figure 56: Deconstruct Winter Sunrise 2-Adams, Ansel. The camera. New York: little brown, 1972. 3-Adams, Ansel. The making of 40 photography. New York: little brown, 1980. -Adams, Ansel. Auto biagraphy. New York: little brown, 1987. 10 Eliot Porter is a photographer much influenced by Ansel Adams, yet more interested on the effect of color and its distribution throughout the land ­scape; detail and texture in nature was his focus, so he expanded his attention in order to celebrate the sheer beauty of nature(4). Porters photogra ­phy was more about balance, layering and object vs. the field. To him, photography was a creative art and was the first to successfully bridge the gap between photography as a fine art and its roots in science and technology. Eliot porter is known to be the first nature photographer to artistically craft color images, in both the taking and developing processes, to a degree achieved by Ansel Adams in black and white photography. So delicate was Por ­ters processing technique that a leading photog ­raphy critic at the time, Weston Naef, wrote that Porter was captivated by colors that had not yet been named. In architecture also, an architect tries to breathe life into buildings by br inging different textures along thus creating a visual experience for the eyes to see. Texture is a fundamental tool in expressing the true quality of materials, shaping an interior space or simply to articulate a pattern. It is as I mentioned before, used by architects to create a more complex language of expression. Vi ­sual textures are produced by the patterns given to the lighting of the surface, both through the way materials are worked (e.g., vertical or horizontal chiseling of stone) and through the way they are employed in the building (e.g., vertical or horizon ­tal boarding, projection and recession of courses of brick). Like all patterns, visual textures create as ­sociation of movement, giving rhythm to the sur ­face. A single texture is rarely used in buildings. The variety of materials and treatments typically produces a complex of textures that must be com ­posed and harmonized like the forms and spaces of architecture, into a consistent expressive whole. S o understanding the perception of a photographer in relation to texture can give the designer a better outlook in choosing the right pattern and texture for his work. ELIOT PORTER 4- Porter, Eliot. The place no one knew. Utah: gibbs smith, 1991. 11 JERRY UELSMANN There is another photographer with a completely different technique, Jerry Uelsmann. In his work, he combines several negatives to create surreal landscapes that interweave images of trees, rocks, water and human figures in new and unexpected ways. He uses several enlargers, each of which have a different negative placed under the lamp. The photographic paper is sequentially moved from one enlarger to the next, burning in and dodging out the light wherever it needs to be ma ­nipulated. The paper is then processed to create a one of a kind (irreproducible) print. As an architect always has a concept behind his work, so did Uels ­mann. He believed that a picture should show your own familiar world, thats why his photog ­raphy wasnt about thinking; it was about surprise and discovery. Both in photography and architec ­ture, there exists a concept, vision, idea or inspira ­tion, which most likely emanates from ones own experiences. When one has worked arduously on a project, an d for a long time, his or her inspiration or rather light of inspiration, shines through. In photography, the subject or the concept behind it can be upside down and still be effective. The pho ­tographer can play with your mind and make you see things you wont normally see. In architecture also, the architect can create a compositional con ­cept and take you on a journey not expected. 5-Uelsmann, Jerry. Process and Perception. New York: university press of Florida, 1986. -Uelsmann, Jerry N. Photo Synthesis. New York: University Press of Florida, 1992. Ward, John. The Criticism of Photography As Art: The Photographs of Jerry Uelsmann. New York: University Press of Florida, 1988. 12 SPECIFIC EXAMPLE IN ARCHITECTURE Figure 65: Representational Vals, Switzerland Photo by Rouzbeh Mokhtari à ¢Ã¢â€š ¬Ã‚ ¢ How do these issues effect architecture à ¢Ã¢â€š ¬Ã‚ ¢ Opening as a framing device: à ¢Ã¢â€š ¬Ã‚ ¢ The Doorway à ¢Ã¢â€š ¬Ã‚ ¢ The window à ¢Ã¢â€š ¬Ã‚ ¢ The Close porch à ¢Ã¢â€š ¬Ã‚ ¢ The detail in the landscape à ¢Ã¢â€š ¬Ã‚ ¢ Architecture holding the landscape(Court) à ¢Ã¢â€š ¬Ã‚ ¢ Architecture in the landscape(site) à ¢Ã¢â€š ¬Ã‚ ¢ Architecture viewing the landscape(widows) à ¢Ã¢â€š ¬Ã‚ ¢ The following are examples of how photography and architecture are correlated. The first example, talks about the effect of the frame and how it can make you focus on a certain point. Second one is the concept of nature and how it can be incorporated into a building. Third, talks about the pattern and how your eyes can lead to a certain impression. The last one, is about reflection and layering , which are both essential in architecture. 13 MARY MISS The artist Mary Miss has been redefining how art is integrated into the public realm since the early 1970s. For more than three decades, Mary Miss has reshaped the boundaries between sculpture, architecture, landscape design and installation art. She has articulated a vision of the public sphere where communal and private experiences co-ex ­ist.(6) Her work is grounded in the context of a place, from which she constructs situations where the visitor becomes aware of the sites history, its ecology, or aspects of the environment that have gone unnoticed. The individual viewer moving through the site, experiencing it in all of its con ­figurations, becomes the primary focus. One of the best examples is Battery Park City Landfill project in 1973 New York City. Its five rough wood panels with deascending circular cutouts were aligned as you walked up to the opening. The built and nat ­ural materials are both laid out for examination, consideration and potential redefinition of their re ­lationships. The visitors were engaged in the mak ­ing of the piece and movement was necessary for it to become visible. Also it is intended to relate the visual with the physicality of the objects and landscape. She is not the photographer nor the ar ­chitect. She is an artist who is following the rules of both in her work. She used rule of horizon, sky vs. earth, fore ground vs. background, layering, composition and object vs. the field. All the issues discussed above are also influential in architecture. For instance, one issue that the photographer deals with is framing, the same goes for the architect also. When the architect deals with the landscape, he may create a space called court or window, which can be directly associated with the way the photographer creates a frame. 6-Abramson, Daniel M. Mary Miss. New York: Princeton Architectural Press, 2003. 14 CURZIO MALAPARTE Italian rationalist architect Albetto Libera, for Curzio Malaparte, conceived Casa Malaparte house around 1937. Malaparte actually reject ­ed Liberas design and built the house himself with the help of Adolfo Amitrano, a local stone mason. The conveyance of communication of values and beliefs through architecture, which best defines the intention of writer and political activist Curzio Malaparte in the design and con ­struction of his house on a bluff in Capri, Case Malaparte is a great example. All of the rules are going against established theories of architec ­ture, such as building should fit in with its natu ­ral surroundings. Malaparte was determined to construct a house that would be his house, con ­veying his values, beliefs and personality. The house is an object in the landscape and it stands alone. When you enter, each window is a snap ­shot and frameS the landscape, and this is due to the way the frame is made. Its according to the Le Corbusier theory, when exterior and interior of a building become one. When you are in the main hall, the walls are white and the floor is stone, you dont feel as if you are inside. When you are on the roof, the sail vs. horizontal line connects the nature to the building, or as Vittorio Savi and Adalberto Libera have said, one realizes then that there is an extreme contrast between looking from the inside or from the outside. They (windows) are empty like hollow eyes. From the inside these windows however are filled with the isolated worlds they frame; terrific worlds provoking a sublime anxiety through revealing the distance between subject and object, man and nature, and the impossibility of processing those worlds that they create(7). Photographers have their cam ­era and work with their lens to create a frame, where as architects construct the building and bring out their windows as their frames. 7-Talamona, Mardia. Casa Malaparte. New York: Princeton Architectural Press, 1992. 15 PETER ZUMTHOR A great example of framing the landscape is when you cannot say when the building starts and land ­scape stops; and it can be seen in the work of Peter Zumthor called Therme Vals. Zumthor uses images of quarries and water flowing spontaneously from the ground to describe the conception of the build ­ing, its geometric rigor reflects a huge rock embed ­ded in the hillside. When you are in the building and in front of the glass wall, the sun is moving from behind the mountain during the day and it is a great example of grasping the landscape through the building. When you are outside in the water, it is still framing the landscape. The building is made of local Valser quartzite and concrete. Water, light and to some extent steam and heat, add to the defi ­nition of areas within the ritual of the bath(8). The Therme Vals offers a seductive shift from the paradigm of the Bilbao effect, where architecture is a vehicle for economic health through spectacle and display. The space is used for the engagement of mind, body , soul and the whole community. This is a great example of how photography can play an important role in framing the landscape in architecture. 8-Zumthor, Peter. Therme Vals. New York: Annalisa Zumthor, 1991. 16 As I mentioned before, sometimes the architect holds part of the landscape and creates a court, such as Renzo Piano having the court yard in the middle of lobby of New York Times building. This cube of space, open to the sky, isnt acces ­sible , but its like finding a park in the middle of an office building. The sight of it alone has a calming effect. Retail tenants are required to keep their glass walls uncluttered in order to pre ­serve the view from either side of the court yard. On one side of the courtyard, there is a theater and has a view to the yard, which can be seen as a background or foreground in photography. This is a great example of how landscape pho ­tography, and framing it is useful to architecture prior to design. Another example of the importance of landscape in architecture can be Katsira detached palace in Japan. The palace includes a drawing room, teahouses, and a strolling garden. It provides an invaluable window into the villas of princes of the Edo period. The strolling garden takes wa ­ter from the Katsura River for the central pond, around which are the tea houses, hill, sand, bridge and lanterns. Its garden is a masterpiece of Japanese gardening. In this palace , the land ­scape is framed outside of the main building and the viewer catches it from outside, where as in the New York Times building, landscape was brought inside and one could experience it from a different angle. RENZO PIANO vs. KARSURA PALACE 17 Lius Barragam is a master at presenting nature in his work through large stucco or plain walls. Shadow is really important in his design and he uses texture, light, shadow and repetition to create architecture. In his work, one cannot tell when the building stops and the nature begins.Barragan said Beauty speaks like an oracle, and man has always heeded its message in an infi nite number of waysLife deprived of beau ­ty is not worthy of being called human. Ricardo Legorreta is a disciple of Luis Barragan and took his ideas to a wider realm. He used el ­ements of Barragans work , like bright colors, geometric shapes, light and shadow and created architecture with elements of nature. Legorreta said This world of Mexican spaces fi lled my life in such a natural way that light, walls, color, mystery, and water,with all their beauty, became part of me. I am not an exception, that is the way we Mexicans are. Legorreta achieves Mystery and Surprise, through the use of Mass, color, symbol , light and lighting , through holes, slots, squeezes and releases. His color is Red, deep blue, yellow, pink and Li ­lac. Pure color, as if it came out of a painters tube. His teacher in all this has been vernacu ­lar architecture which has been also teacher to many other good architects. RICARDO LEGORRETA LUIS BARRAGAN 9-Pauly, Daniele. Barragan space and shadow, wall and colour. New York: Birkhouser, 2004. Mutlow, John V. Ricardo Legorreta. New York: Rizzoli international publication, 1997. 18 POSSIBLE PROGRAM Figure 85: Beyond Being Photo by Unknown Meditation Center 1- Garden / Spread at multiple locations with connotations a. AID/ help in creating moods and set the scene. 2- Bathing / Purifying a. Cold water b. Hot water c. Jasmine water d. Waterfall in different locations 3- Healing: Travel with your mind by being exposed to inspiring images a. Color, light > Chromatography b. Smell > Aromatherapy c. Image/ Elements/ Shape > something inspiring d. Sound/ music 4- Tea house a. Garden 1- harmony -> Nature 2- purity -> drinking tea a. Created for aesthetic and intellectual fulfillment b. it is an interlude in which one leads oneself for the moment to the spirit of beauty, quietude, and politeness toward others. 5- Mediation a. Single/individual spaces b. Common spaces c. rest/ stretch 19 POSSIBLE PROGRAM The essence of nature, life, and the earth is wa ­ter. Water provides the means to exist and to live. There are several examples to imply this idea as water being a pure element. In my opinion, Nature eases the mind. Nature provides birth and death, such dervish dance of existence and non-existence creates a spatial environment to not only ease the mind but also to comfort the body. Another ex ­ample to indicate the importance of water is the human body, which is 60% water. This close rela ­tion between nature and water is the epic of ones calmness. According to Le Corbusiers theory a buildings interior and its exterior should be as one to create a comfortable place. Creating such a calm environ ­ment requires a neat correlation among each parti ­cle to its surrounding nature. Consequently build ­ing a Meditation Center, is a metaphorical bridge to transport a negligent mind to the realm of purity and to detach from the daily pressures of life in order to energize the spirit, and to reconnect with ones inner being. It is a space that is designed to create a feeling of being welcome, safe, and peace ­ful. I used three types of photography, representation ­al, impressionist, and abstract, to embody Le Cor ­busiers idea show itse

Comparing James Joyces Araby and Ernest Hemingways A Clean, Well-Ligh

Comparing James Joyce's Araby and Ernest Hemingway's A Clean, Well-Lighted Place As divergent as James Joyce's "Araby" and Ernest Hemingway's "A Clean, Well-Lighted Place" are in style, they handle many of the same themes. Both stories explore hope, anguish, faith, and despair. While "Araby" depicts a youth being set up for his first great disappointment, and "A Clean, Well-Lighted Place" shows two older men who have long ago settled for despair, both stories use a number of analogous symbols, and lap over each other thematically. At the beginning of "Araby", the narrator describes the street's lamps as lifting their "feeble lanterns" towards an "ever-changing violet" sky (227). The colour violet is both dark and rich. The sky, this deep, mysterious colour, and always mutating, suggests the expanse of unknown beyond mortal experience. The feeble lights which fail to lick the lowest tufts of cloud resemble the people who look out into the fog of unanswerable questions; who can never hope to find anything but the shapes one reads in, like hillside skywatchers. The narrator's character goes around looking up. First at Mangan's sister: from the shadow, from the floor, and from the subordinate position of an admirer. Then, more metaphorically, he looks up to an image he's built for himself; an expectation of beauty and treasures; an enthusiastic hope or hopeful enthusiasm that his pilgrimage to Araby will yield him if not the answer (to the question which manifests as a nameless longing), then the key to the answer. This answer is represented by Mangan's sister (whose name is not mentioned, as with the Hebrew G-d), whom the boy hopes to access through the gesture of his quest.1 At the end, the boy looks up again, like the l... ...othing in it. Hemingway's old man walks away from the bar with dignity, but with hope long vanished. The older waiter, another faithless man, is resigned to nothingness. His mockery of Christian prayer is not angry, but spoken with a smile and a sigh. However, as indicated by his insomnia, Nada is a cold bedfellow. Works Cited Hemingway, Ernest. "A Clean, Well-Lighted Place". Kirszner and Mandell 233. Joyce, James. "Araby". Kirszner and Mandell 226. Kirszner, Laurie, and Stephen Mandell, eds. Literature: Reading, Reacting, Writing. Compact Fourth Edition. New York: Harcourt College Publishers, 2000. 1This character may also stand as a sexual symbol. The bracelet she handles when she speaks of the convent may suggest that she is shackled to Catholic prudery. In any case, she still stands as "the desired", physically or metaphysically.

The Tone of Irony in The Unknown Citizen Essay -- Philosophy, W.H. Au

â€Å"The Unknown Citizen,† a poem written by W.H. Auden, alludes to a time of great change in American history, where the poem is meant to mock the government’s viewpoint of the perfect role model for an unrealistic, impractical citizen. The author, W.H. Auden, writes and intends for the historical context of his poem to be in the late 1930’s, when America was going through the Great Depression. Citizens were losing a sense of nationalism for America and had begun to negatively view the government. During this time period, the government had also begun to distribute Social Security cards with personalized federal numbers to American citizens, which was the mark of depersonalization in America’s political system. As a result, the tone is one of mockery, satire, and most importantly, irony. The ironic outlook is evident in some of the following aspects of the poem: the speaker, the portrayal of the speaker, the audience, the speaker’s situation, inco ngruity between the character’s words and the situation, use of diction, use of humor, and unique characteristics of the poem. The author’s poem is told from the viewpoint of a member of the State, or American government; however, the author and speaker are different people in this particular poem. Textual evidence for the speaker of the poem is evident in the parenthetical title of the poem: â€Å"This Marble Monument is Erected by the State.† In this case, the â€Å"State† is the American government, as the speaker is a member of the State. The State closely monitors an American citizen who serves as a perfect role model for his fellow citizens in the view of the government. In addition, the speaker supports his political background by reporting his sources of how he discovers the citiz... ... as going to war, but also his private life, such as having children. Thus, the title is ironic, and it represents the satirical view of the author who indirectly comments on the total control of the State over its citizenry. Thus, "The Unknown Citizen" reveals irony. The poem is a bitter satire against forms of government that only want their citizens to conform to the governments' norms. The State recognizes the unknown citizen for his abiding by the government's and carefully examines and records all aspects of his life. In turn, the speaker of the poem, a member of State, asks two rhetorical questions at the end to the audience to determine the relevance of the citizen's happiness. The State treats the citizen like an individual when describing his life, but marks him as a number like everyone else; therefore, the tone of the poem is sheer irony.

Essays --

Television Producer Television producers have one of the most prominent and active roles within the industry; they play a part in each aspect of pre-production, production and post-production. A producer tends to be at the core of any contemporary television show, yet there are several different kinds of producer that are at the threshold. Within television, producers are highly involved in a wide variety of programming, such as dramas, reality shows, game shows, documentaries, sitcoms etc. Like with most media based roles, the ideal outcome for any producer, is a successful broadcast. Producers are the initiators of all projects. Their role deals with issues of creativity, finance and practicality; they must supervise an entire production and creative team. Yet, certain positions are headed by specific types of producer. For example, an 'Executive Producer' will likely be in charge of the finances, along with input on the script and ensuring all cast and crew are content. Yet, an executive producer can be claimed to have very little involvement in the technical side of the video making process, but is still responsible for the project. Typically, an executive producer handles business and legal issues. A regular 'Producer' will run every aspect of the production on a daily basis, because of this, they often duplicate roles and become directors and writers as well. Following this, an 'Associate Producer' will assist the 'Producer', whether that be a research position, coordinating staff, or taking on the 'Producer' role if he/she is otherwise incapable themselves. Many other roles on a television series, include a Line/Field Producer, which takes charge of 'on location' production and a Series Producer, who is responsible for ... ...background in media education is beneficial. However, previous experience within the industry is a requirement, whether it be as a runner, researcher, assistant producer etc; this experience can lead to employment in a more senior position. A strong producer will be creative, a strong financial head, leadership abilities, confidence, good communication skills and strong time and resource management. As long as television exists, so will a producer. Successful producers gain the audience's appreciation with originality, whilst appealing to the masses. They capture the audience's attention through a range of marketing campaigns and creatively successful shows themselves. However, Producer roles are dominated by men. In 2011, women comprised only 18% of all roles within the media industry. Albeit, networking, organisation and creativity are key to becoming a producer.

Consumer behavior Essay

1. Why would someone shop on the internet ? buy an ipad ? eat at T. G. I. Fridays frequently ? -Because of the fast-paced world that we live in it would be more practical to shop through the internet because of its accessibility. Through online shopping customer can get the product and avail the services they need in just a simple click of button it saves them time and energy. An ipad is a tablet computer developed by Apple. It is smaller than a typical laptop, but significantly larger than the average smartphone. The iPad does not include a keyboard or a trackpad, but instead has a touchscreen interface , which is used to control the device. Due to it’s portability, accessibility, ease of use, and the great applications you can avail with it millions of people around the world are ipad user and hundreds are still planning to get their self one, so they can ride along in the bandwagon and be one with the trend. Having an ipad can also defined one’s social status so, even though it is expensive with it’s benefits and the image it can give to a person we find iPAD’s as a practical thing to buy. T. G. I. Fridays is an American restaurant chain focusing on casual dining. It offers it’s customers good food and an American dining experience though it maybe expensive compared to other restaurant but, it is a great place to relaxed after a hard days work. a) Why would someone else not make those purchases? -Other People find it much more complicated to shop through the internet and prefer the old fashion way of shopping, some find iPad’s expensive and impractical and other people find eating at an expensive restaurant just a waste of time and money and they just prefer to eat home cooked meal. b) How would you choose one outlet, brand and model over the others? – If they have a good ambiance and feel of their store, the sales person offers good service and if their product are worthy and reasonable enough for their price. c) Would others make choice the same way ? -I guess not, because other people prefer to go with products with cheaper prices.

Romantic Love Is a Poor Basis for Marriage

Romantic love is a poor basis for marriage. Many songs had been written about romantic love, and a lot of books had been devoted to this topic. Up to now this is still a favorite theme for many movies and publications. But what is this in the real life, and how does romantic love affect a relationship between man and woman, and especially in marriage? What Romantic Love and True Love really are? Let’s look on this more carefully and try to answer on these questions. It’s difficult to disagree that falling in love is a very wonderful feeling.It seems like wings suddenly grow on your back, and the world shrinks where it is only you and your love, and you would give everything to keep this feeling forever. When I felt this feeling the first time, it was something amazing and indescribable. However, for me this feeling didn’t last long, and usually disappeared in several months. Now I’m married; is this feeling still alive in my marriage? We will see this late r. Sometimes people say that love is blinding. Is it true, or more correctly, is it love?I will not say that romantic love is always something negative. No, it’s a wonderful feeling, and it’s very good if partners have it in a marriage. However, can we build our own future family only on these feelings? I think, the best way for the family is if these feelings grow up in true mutual love in the marriage. On the other hand, what do we do if this doesn’t happen? Unfortunately, life shows in most cases that this romantic love ends after the wedding, and everyday life begins with its usual joys and troubles.You may say to me that it’s not your case, and in your life all will be perfect. Maybe it is true, as I also thought that way before my own marriage, but now I have changed my mind. It's good for all to be prepared for this. When romantic love ends after the wedding, what remains after it? Now we have approached to the definition of what True Love really i s in my opinion. I think, that true love it is not feeling, but it is a choice.When we decided to get married, we gave a promise to love each other forever, and this means that we cannot stop loving one another anymore. If our relations based only in romantic love, then when we live together we will see many differences and many weaknesses are inside one another. We can become disappointed with our decision to make this marriage. However, if we will know that true love is a choice, we can’t return back, and we will be more responsible for our decisions to get married. So, as we can see, romantic love is a poor basis for marriage.This foundation is not strong enough to stand against many difficulties, which we will meet in everyday life in marriage. We have to have the strong decision inside us that in any situation, with any obstacle against us, we will continue to love our spouses. This means that we will continue to respect, to understand, to seek not our will, but our spou se’s. We will continue to try please each other and sometimes even to give up our selfish desires. And then our marriage will be strong and lasting, and we will be together until death do us apart.

Company Analysis: Hampton Machine Tool Company

The questions for the Hampton Machine Tool Company are given below. Please prepare for submission questions 1 and 2 only. That is, please submit your balance sheet for December 31, 1979 and income statement for the four month period, September through December 1979, requested in question 2 below (your income statement should not be monthly; it should cover the entire four months). Please also prepare, but do not submit, the remaining questions.1. Why can't a profitable company like Hampton repay its loan on time and why does it need more bank financing? What major developments between November 1978 and August 1979 have contributed to this situation?2. Based on the information in the case, prepare a projected income statement for the four months Sept. 1979 through Dec. 1979 and a pro forma balance sheet as of December 31, 1979. (Your income statement should not be monthly. You should make one covering the entire four months.)3. Critically evaluate the assumptions on which your forecas ts are based. What developments could alter your results? Is Mr. Cowins correct in his belief that Hampton can repay the loan in December? 4. Based on the information in the case, prepare a projected cash budget for the four months, September through December 1979. Do the cash budgets and pro forma financial statements yield the same results? Why, why not? Hint: they should.Another hint: Do not rely on the statement on page 6, ―†¦our engineering estimates indicate that we expect to earn a profit before taxes and interest of about 23% on sales on these shipmentsâ€â€". Instead using the accounting relation in Q#2 (footnote below) when constructing your income statement. 5. What action should Mr. Eckwood take on Mr. Cowins' loan request? What are the major risks associated with the proposed loan? What other alternatives does Mr. Eckwood have and what are the pros and cons? What would you do?6. Why did Hampton repurchase a substantial fraction of its outstanding common st ock? What is the impact of this repurchase on Hampton's financial performance? Critically assess Hampton's dividend policy. Do you agree with Mr. Cowins' proposal to pay a substantial dividend in December?With Cartwright, we had a relatively simplistic situation, particularly as it concerns inventory: only one class of inventory was represented, not the typical threesome of raw materials, work in process, and finished goods. (Presumably Cartwright was not adding much value to the raw materials, just selling them through, although—on the contrary—the case seemed to indicate that the company manufactured some door frames, trim, etc.)For Hampton, you might find helpful a basic accounting relationship: beginning inventory + purchases + other outlays – cost of sales = ending inventory;  solving for cost of sales (and recognizing that end – begin inventory is change in inventory), Cost of sales = purchases + other outlays – change in inventory. (Note t hat there are a couple inventory types to include.)Additional sub-hint: the ―other outlaysâ€â€" amount to $400K/mo. There are other expenses that should also be kept in mind when generating the pro-forma income statement. Company Analysis: Hampton Machine Tool Company The questions for the Hampton Machine Tool Company are given below. Please prepare for submission questions 1 and 2 only. That is, please submit your balance sheet for December 31, 1979 and income statement for the four month period, September through December 1979, requested in question 2 below (your income statement should not be monthly; it should cover the entire four months). Please also prepare, but do not submit, the remaining questions.1. Why can't a profitable company like Hampton repay its loan on time and why does it need more bank financing? What major developments between November 1978 and August 1979 have contributed to this situation?2. Based on the information in the case, prepare a projected income statement for the four months Sept. 1979 through Dec. 1979 and a pro forma balance sheet as of December 31, 1979. (Your income statement should not be monthly. You should make one covering the entire four months.)3. Critically evaluate the assumptions on which your forecas ts are based. What developments could alter your results? Is Mr. Cowins correct in his belief that Hampton can repay the loan in December?4. Based on the information in the case, prepare a projected cash budget for the four months, September through December 1979. Do the cash budgets and pro forma financial statements yield the same results? Why, why not? Hint: they should.Another hint: Do not rely on the statement on page 6, ―†¦our engineering estimates indicate that we expect to earn a profit before taxes and interest of about 23% on sales on these shipmentsâ€â€". Instead using the accounting relation in Q#2 (footnote below) when constructing your income statement.5. What action should Mr. Eckwood take on Mr. Cowins' loan request? What are  the major risks associated with the proposed loan? What other alternatives does Mr. Eckwood have and what are the pros and cons? What would you do?6. Why did Hampton repurchase a substantial fraction of its outstanding common s tock? What is the impact of this repurchase on Hampton's financial performance? Critically assess Hampton's dividend policy. Do you agree with Mr. Cowins' proposal to pay a substantial dividend in December?With Cartwright, we had a relatively simplistic situation, particularly as it concerns inventory: only one class of inventory was represented, not the typical threesome of raw materials, work in process, and finished goods. (Presumably Cartwright was not adding much value to the raw materials, just selling them through, although—on the contrary—the case seemed to indicate that the company manufactured some door frames, trim, etc.) For Hampton, you might find helpful a basic accounting relationship: beginning inventory + purchases + other outlays – cost of sales = ending inventory;Solving for cost of sales (and recognizing that end – begin inventory is change in inventory), Cost of sales = purchases + other outlays – change in inventory. (Note tha t there are a couple inventory types to include.)Additional sub-hint: the ―other outlaysâ€â€" amount to $400K/mo. There are other expenses that should also be kept in mind when generating the pro-forma income statement.

Web design and development practices

InroductionThe Web design and development patterns, the reappraisal of the wed design and what are the engineerings we are used and the besides the reappraisal about the effectual web site design patterns, and the is the good pattern. And here besides discuss the Security in the web site design in the E-commerce web sites. And besides include the what type of security mechanism are in the E-commerce web site. In the concluding portion develop an enlightening web site, and that website provide a speedy and easy entree to our recommendations.WEB PAGE DESIGN:Web page design is a procedure of conceptualisation, planning, modeling, and executing of electronic media content bringing via cyberspace in the signifier of engineerings such as grade up linguistic communication like hypertext markup language, xhtml, xml suitable for reading and show by a web browser or other web based graphical user interfaces ( GUIs ) . The purpose of web design is to make a web site ( a aggregation of electronic files shacking on one or more web waiters ) that presents content ( including synergistic characteristics or interfaces ) to the terminal user in the signifier of web pages one time requested. Such component as text, signifiers, and bitmapped images can be placed on the page utilizing HTML, XHTML and XML tickets. Exposing more complex media ( vector artworks, lifes, pictures, sounds ) normally required circuit boards such as flash, speedy clip, java run clip environment etc. Circuit boards besides embedded into web pages by utilizing HTML or XHTML tickets. Improvements in the assorted browsers ‘ conformity with W3C criterions prompted a widespread credence of XHTML and XML in concurrence with Cascading Style sheets ( CSS ) to place and manipulate web page elements. The latest criterions and proposals aim at taking to the assorted browsers ‘ ability to present a broad assortment of media and handiness options to Clint perchance without using Circuit boards.Typically web pages are classified as inactive or dynamic.* Static pages do n't alter content and layout with every petition a human manually updated the page. * Dynamic pages adapt their content and/or visual aspect depending on the terminal user ‘s input or interaction or alterations in calculating environment. Content can be changed on the client side by utilizing client side scripting linguistic communications ( JavaScript, JScript, Actionscript, media participants and PDF reader circuit boards, etc. ) to change DOM elements ( DHTML ) . Dynamic content is frequently compiled on the waiter utilizing server-side scripting linguistic communications ( PHP, ASP, Perl, Coldfusion, JSP, Python, etc. ) . Both attacks are normally used in complex applications.WEB SITE DESIGN:A web site is a aggregation of information about a peculiar subject or capable. Planing a web site is defined as the agreement and creative activity of web pages that in bend make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page. There are many facets ( design concerns ) in this procedure, and due to the rapid development of the Internet, new facets may emerge. For non-commercial web sites, the ends may change depending on the coveted exposure and response. For typical commercial web sites, the basic facets of design are: * The content: The substance and information on the site should be relevant to the site and should aim the country of the populace that the web site is concerned with. * The serviceability: the site should be user-friendly, with the interface and pilotage simple and dependable. * The visual aspect: the artworks and text should include a individual manner that flows throughout, to demo consistence. The manner should be professional, appealing and relevant. * The visibleness: the site must besides be easy to happen via most, if non all, major hunt engines and advertisement media. A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is normally called a Splash Page. Splash pages might include a welcome message, linguistic communication or part choice, or disclaimer. Each web page within a web site is an HTML file which has its ain URL. After each web page is created, they are typically linked together utilizing a pilotage bill of fare composed of hyperlinks. Faster shoping velocities have led to shorter attending spans and more demanding online visitants and this has resulted in less usage of Splash Pages, peculiarly where commercial web sites are concerned. Once a web site is completed, it must be published or uploaded in order to be viewable to the populace over the cyberspace. This may be done utilizing an FTP client. Once published, the web maestro may utilize a assortment of techniques to increase the traffic, or hits, that the web site receives. This may include subjecting the web site to a searc engine such as Google or Yahoo, interchanging links with other web sites, making associations with similar web sites, etc. [ 1 ]These cardinal subjects needed for an effectual web design include:* Accessibility * User-centred design and serviceability * Internet selling planning and betterment procedure * Information architecture and findability * Search engine optimization ( SEO ) * Web criterions * Persuasion to present concern consequences * Web analytics A · Legal demandsPrinciples of Effective Web Design:There are 14 cardinal facets of web design execution which need to be managed for a successful undertaking. These are broken down into six parts which we have made available as separate subdivisions for easiness of mention. We have summarised the success factors in Success map for effectual web design.Here is an overview, a spirit of what we cover in the different subdivisions:Part 1: Scheme and Planning* Section 2. Internet selling planning and betterment procedure.To make a web site which delivers consequences for its proprietors is non merely about ocular design, itaˆYs non merely about serviceability or handiness or so about the development tools selected. An effectual site requires an in-depth apprehension of market place within which the web site operates. In peculiar, the context for an effectual client experience should be assessed as portion of client experience direction. To understand the market place and to tap int o it requires a sound Internet selling program. In this subdivision, we outline a structured procedure for developing an Internet selling scheme that aligns with an administrations online and offline market places. We besides give illustrations of how strategic ends translate into site designs.Part 2: User-centred design and serviceability* Section 3. User-centred web design procedure.User-centred design ( UCD ) is an established, proven attack to plan or run of merchandises. It has been embraced by web design and serviceability bureaus as a sound attack to presenting customer-centric web sites that deliver value for a concern. It should be a cardinal concern demand to name an bureau which has a sound UCD procedure and the right accomplishment set and experience to put to death it. In this subdivision we introduce the key techniques of UCD such as audience analysis, character development, serviceability and information architecture. We so cover these in more item later in the papers .* Section 4. Web serviceability.The ground why serviceability is critical to website design is obvious. Jakob Nielsen expresses it good in his â€Å" Usability 101 † when he says: â€Å" On the Web, serviceability is a necessary status for endurance. If a web site is hard to utilize, people leave. If the home page fails to clearly province what a company offers and what users can make on the site, people leave. If users get lost on a web site, they leave. If a web site ‘s information is difficult to read or does n't reply users ‘ cardinal inquiries, they leave. Note a form here? † The deduction is that many will ne'er return either. In this subdivision, we examine the principle for serviceability and best attacks for different serviceability techniques including adept reappraisals, questionnaires, interviews, serviceability testing and focal point groups.Part 3: Handiness and Web criterions* Section 5. Web handiness.â€Å" For me being on-line is everything. It ‘s my high-fidelity, it ‘s my beginning of income, it ‘s my supermarket, it ‘s my telephone. It ‘s my manner in. † Lynn Holdsworth, screen reader user, Web Developer and Programmer. ( Beginning: RNIB ) This quotation mark shows the importance of web handiness to a visually impaired user of a web site who uses a screen-reader which reads out the pilotage options and content on a web site. In this subdivision, we review the benefits of implementing handiness and web criterions, different demands for handiness and summarize the topographic points you can travel to happen the latest criterions and tools for measuring the h andiness of your sitesPart 4: Information Architecture* Section 6. Information architecture.â€Å" It is of import to recognize that every information system, be it a book or an intranet, has an information architecture. `Well developed ‘ is the key here, as most sites do n't hold a planned information architecture at all. They are correspondent to edifices that were n't architected in progress. Design determinations reflect the personal prejudices of interior decorators, the infinite does n't scale over clip, engineerings drive the design and non the other manner around. † Rosenfeld and Morville ( 2002 ) Information architecture tends to play the function of the ugly half sister at the Web Design Ball – itaˆYs non sexy for many gustatory sensations. But merely how of import is information architecture ( IA ) ? Where does it come on the list of precedences for a new site design? Is it more of import or less of import than each of serviceability, handiness and persuasion? Most would reason that it is less of import, but we believe the value of information architecture is under-estimated. As the quotation mark suggests, without a sound foundation provided by effectual information architecture a site is likely to be less useable, accessible and less persuasive. In this subdivision, we review structured techniques for making an information architecture including information seeking behavior analysis ; content analysis and papers metadata, card-sorting and controlled vocabularies.* Section 7. Ocular Design.With such a focal point on serviceability, handiness and persuasion in results-led website design, the function of the visuals within a site can be underestimated compared to the more functional facets of website design. But the ocular design surely does hold a major influence on the experience as perceived by visitants and interior decorators surely spend a batch of purpose on the ocular design. In this subdivision, we explore different f acets of acquiring the visuals right including site personality, usage of coloring material, images, typography and page templets and layout.* Section 8. Findability Best Practice Principles.Many web users sing many sites are directed information searchers who are looking for something specific – a peculiar merchandise or peculiar content. And they want to happen it fast. So a cardinal demand of all sites is to do it easy for the site visitant to happen the content – to rapidly link them with what they are looking for. Usability and handiness donaˆYt rather emphasise the importance of this, so we need a new aˆzilityaˆY . Findability. We like this word it emphasises the importance of concentrating on pilotage, on-site hunt and papers metadata within a design undertaking. In this subdivision of the usher, we will take an in-depth expression at maximizing findability on your site through redesigning or polishing your pilotage and hunt maps.* Section 9. Search Engine Optimisation ( SEO ) Best Practice PrinciplesSearch engine optimization ( SEO ) should be built into your program for a new or refined site from the beginning. Amongst interior decorators, there is a argument about how proactive they should be in accomplishing SEO. Some believe that SEO occurs of course with a good quality of criterions based coding. We disagree. Our position is that for commercial sites, it is indispensable to be proactive to derive the best consequences in a competitory market. Good places wonaˆYt go on by accident. SEO should be at the nucleus of all site developments. In this subdivision, we introduce the cardinal practical elements of SEO for interior decorators which determine a websiteaˆYs ranking place.Part 5: Persuasive Design, copywriting and web analytics* Section 10. Persuasive design & A ; copywriting.Persuasive design is possibly talked about less than the other techniques we have covered in this usher such as serviceability and handines s. But in our position, it is every bit of import. Sites which are reviewed, built and monitored through a persuasion attack will probably give better consequences than those where serviceability or handiness is to the bow. In this subdivision, we will exemplify Persuasive Design techniques for different page types and SEO Best Practice by analyzing Econsultancy.com, so demoing some of the aˆzsecrets of our successaˆY . We besides review other sites.* Section 11. Using web analytics to better website design effectivityAlthough â€Å" web analytics † is the formal name for the procedure and tools used to analyze and better the selling effectivity of web sites, many sellers and interior decorators, know it merely as aˆzwebsite statisticsaˆY . Many ab initio view these statistics on a par with pigment drying after seeing the 100 pages of monthly site statistics provided by IT, but if so, they are likely in the incorrect occupation. Consequently, in many companies where the web site is non core to concern activity, these site stats are ignored. But successful e-marketers make the attempt to understand the different studies and so inquire the right inquiries to understand cause, consequence and redress or chance. In this subdivision we introduce different types of web analytics tools and highlight the most utile studies to reexamine in your web analytics system to better website consequences.Part 6: Execution and direction* Section 12. Technical site demands.A site will neglect if it fails to present satisfactory experiences for its visitants. This is non merely down to the factors we have reviewed such as content, serviceability and handiness, but besides dependant on the substructure including hosting, waiters, content direction systems. Speed and handiness are still of import in the broadband universe. In this subdivision, we give arrows on how you can measure and better the public presentation of your web site.* Section 13. The Law â€⠀œ is your site lawfully compliant?Many Torahs have been enacted in many states to command e-communications and e-commerce and to protect the consumer. Website proprietors are capable to these and it is typically managers within a company who are apt, so it is of import to look into your site is compliant. Reputational harm may be greater than the fiscal effects of interrupting the jurisprudence. These Torahs are invariably being refined and new trial instances in the tribunals help clear up the conformity required. While we canaˆYt hope to take you through all the Torahs, and arenaˆYt qualified to make so you should confer with a attorney. In this subdivision, we can explicate the chief types of Torahs to which the proprietors of web sites are capable and point you in the right way for elaborate, up-to-date counsel.* Section 14. Choosing bureaus to back up web design.We have seen that results-led web design is dependent on many success factors. This makes happening the best bureaus for you is disputing. In this subdivision, we look at some of the types of bureaus and issues to see and we give a briefing checklist of issues to see. [ 2 ]Principles OF EFFECTIVE WEB DESIGN:1. Do n't do users believeHarmonizing to Krug ‘s first jurisprudence of serviceability, the web-page should be obvious and self-explanatory. When you ‘re making a site, your occupation is to acquire rid of the inquiry Markss. The determinations users need to do consciously, sing pros, cons and options. If the pilotage and site architecture are n't intuitive, the figure of inquiry Markss grows and makes it harder for users to grok how the system works and how to acquire from point A to point B. A clear construction, moderate ocular hints and easy recognizable links can assist users to happen their way to their purpose.2. Do n't waste users ‘ forbearanceIn every undertaking when you are traveling to offer your visitants some service or tool, seek to maintain your user demands minimum. The less action is required from users to prove a service, the more likely a random visitant is to really seek it out. First-time visitants are willing to play with the service, non make fulling long web signifiers for an history they might ne'er utilize in the hereafter. Let users research the site and detect your services without coercing them into sharing private informations. It ‘s non sensible to coerce users to come in an electronic mail reference to prove the characteristic. As Ryan Singer, The developer of the 37Signals squad provinces, users would likely be eager to supply an electronic mail reference if they were asked for it after they ‘d seen the characteristic work, so they had some thought of what they were traveling to acquire in return.3. Manage to concentrate users ‘ attending:As web-sites provide both inactive and dynamic content, some facets of the user interface pull attending more than others do. Obviously, images are more attention-getting than the text merely as the sentences marked as bold are more attractive than apparent text. The human oculus is a extremely non-linear device, and web-users can immediately acknowledge borders, forms and gestures. This is why video-based advertizements are highly bothersome and distracting, but from the marketing position they absolutely do the occupation of capturing users ‘ attending.4. Strive for characteristic exposure:Modern web designs are normally criticized due to their attack of steering users with visually appealing 1-2-3-done-steps, big buttons with ocular effects etc. But from the design position these elements really are n't a bad thing. On the contrary, such guidelines are highly effectual as they lead the visitants through the site content in a really simple and user-friendly manner.5. Make usage of effectual authorship:As the Web is different from print, it ‘s necessary to set the authorship manner to users ‘ penchants and shoping wonts. Promotional authorship wo n't be read. Long text blocks without images and keywords marked in bold or it alics will be skipped. Exaggerated linguistic communication will be ignored. Talk concern. Avoid cute or clever names, selling induced names, company-specific names, and unfamiliar proficient names. For case, if you describe a service and want users to make an history, â€Å" mark up † is better than â€Å" get down now! † which is once more better than â€Å" research our services † .An optimum solution for effectual authorship is to* usage short and concise phrases ( come to the point every bit rapidly as possible ) , * usage scannable layout ( categorise the content, use multiple header degrees, use ocular elements and bulleted lists which break the flow of unvarying text blocks ) , * usage field and nonsubjective linguistic communication ( a publicity does n't necessitate to sound like advertizement ; give your users some sensible and nonsubjective ground why they should utilize your service or remain on your web-site ) .6. Strive for simpleness:The â€Å" maintain it simple † rule ( KIS ) should be the primary end of site design. Users are seldom on a site to bask the design ; moreover, in most instances they are looking for the information despite the design. Strive for simpleness alternatively of complexness7. Do n't be afraid of the white infinite:Actually it ‘s truly difficult to overrate the importance of white infinite. Not merely does it assist to cut down the cognitive burden for the visitants, but it makes it possible to comprehend the information presented on the screen. When a new visitant approaches a design layout, the first thing he/she attempts to make is to scan the page and split the content country into digestible pieces of infor mation. Complex constructions are harder to read, scan, analyze and work with. If you have the pick between dividing two design sections by a seeable line or by some whitespace, it ‘s normally better to utilize the whitespace solution. Hierarchical constructions cut down complexness ( Simon ‘s Law ) : the better you manage to supply users with a sense of ocular hierarchy, the easier your content will be to comprehend.8. Communicate efficaciously with a â€Å" seeable linguistic communication † :In his documents on effectual ocular communicating, Aaron Marcus provinces three cardinal rules involved in the usage of the alleged â€Å" seeable linguistic communication † the content users see on a screen. * Organize: supply the user with a clear and consistent conceptual construction. Consistency, screen layout, relationships and navigability are of import constructs of organisation. The same conventions and regulations should be applied to all elements. * Economize: do the most with the least sum of cues and ocular elements. Four major points to be considered: simpleness, lucidity, peculiarity, and accent. Simplicity includes merely the elements that are most of import for communicating. Clarity: all constituents should be designed so their significance is non equivocal. Peculiarity: the of import belongingss of the necessary elements should be distinguishable. Emphasis: the most of import elements should be easy perceived. * Communicate: fit the presentation to the capablenesss of the user. The user interface must maintain in balance discernability, readability, typography, symbolism, multiple positions, and colour or texture in order to pass on successfully. Use soap. 3 fonts in a upper limit of 3 point sizes a upper limit of 18 words or 50-80 characters per line of text.9. Conventions are our friends:Conventional design of site elements does n't ensue in a deadening web site. In fact, conventions are really utile as they cut down the acquisition curve, the demand to calculate out how things work. For case, it would be a serviceability incubus if all web-sites had different ocular presentation of RSS-feeds. That ‘s non that different from our regular life where we tend to acquire used to basic rules of how we organize informations ( booklets ) or do shopping ( arrangement of merchandises ) . With conventions you can derive users ‘ assurance, trust, and dependability and turn out your credibleness. Follow users ‘ outlooks – understand what they ‘re anticipating from a site pilotage, text construction, hunt arrangement etc.10. Test early, trial frequently:This alleged TETO-principle should be applied to every web design undertaking as serviceability trials frequently provide important penetrations into important jobs and issues related to a given layout. Test non excessively tardily, non excessively small and non for the incorrect grounds. In the latter instance it ‘s necessary to understand that most design determinations are local ; that means that you ca n't universally reply whether some layout is better than the other one as you need to analyse it from a really specific point of position ( sing demands, stakeholders, budget etc. ) .Some of import points to maintain in head:* Harmonizing to Steve Krug, proving one user is 100 % better than proving none and proving one user early in the undertaking is better than proving 50 near the terminal. Harmonizing to Boehm ‘s first jurisprudence, mistakes are most frequent during demands and design activities and are the more expensive the later they are removed. * Testing is an iterative procedure. That means that you design something, trial it, fix it and so prove it once more. There might be jobs which have n't been found during the first unit of ammunition as users were practically blocked by other jobs. * serviceability trials ever produce utile consequences. Either you ‘ll be pointed to the jobs you have or you ‘ll be pointed to the absence of major design defect which is in both instances a utile penetration for your undertaking. * harmonizing to Weinberg ‘s jurisprudence, a developer is unsuited to prove his or her codification. This holds for interior decorators every bit good. After you ‘ve worked on a site for few hebdomads, you ca n't detect it from a fresh position any longer. You know how it is built and hence you know precisely how it works – you have the wisdom independent examiners and visitants of your site would n't hold. [ 4 ]2. Web Design Security:Introduction:The Web is one of the most radical engineerings that changes the concern environment and has a dramatic impact on the hereafter of electronic commercialism ( EC ) . The hereafter of EC will speed up the displacement of the power toward the consumer, which will take to cardinal alterations in the manner companies relate to their clients and vie with one another ( Slywotzky, 2000 ) .The huge popularity of the Internet indecent old ages has been fuelled mostly by the chance of executing concern on-line. More and more compan ies set up their ain corporate LANs by Intranet, use Extranet and Internet to work collaboratively with their clients, providers, and spouses. The Internet can convey down physical barriers to commerce, about instantly giving even the smallest concern entree to untapped markets around the universe. At the same clip, consumers can carry on concern and do purchases from companies antecedently unavailable to them. Furthermore, companies are able to put marketing stuff on Internet waiters runing from simple advertisement to comprehensive practical booklets. In today ‘s planetary market place, fast dependable information is a necessity for most companies to achieve some sort of competitory advantage. For range 1000000s of users on the Internet 24 hours a twenty-four hours. Electronic commercialism is defined as purchasing and merchandising of merchandise, services or information via computing machine webs, chiefly the Internet. As the fastest turning aspect of the Internet and other information engineerings, EC offers functionality and new ways of making concern that no company can afford to disregard. The footing for trav eling to an electronic commercialism is a belief that electronic markets have the possible to be more efficient in developing new formation-based goods and services, Finding planetary clients and merchandising spouses to carry on concern. Electronic commercialism via the Internet or the following coevals Internet Protocol, IPv6, will alter concern establishments, operations and products/services as we know today, merely as the telephone, Television, facsimile, and e-mail changed the manner concerns and consumers Communicate. Electronic commercialism has become really popular because of the benefits and the convenience it brings along. As shown in Table I, the benefits include merchandise publicity, cost economy, timely information, shortened remittal clip, information consistence, better client service, better client relationship, customization of merchandises, competitory advantages, and convenience of making concern.Security tips for website design:Define and measure the security hazards:Specify what the security demands are, how information is classified, a security policy, how the policy will be monitored and who is responsible. List everything that is used, interacted with or altered by the web site. Classify the informations based on sensitiveness and the consequence unauthorized alteration, release or loss would hold on your concern. This will help make up one's minding where the most attempt should be placed in protection. For really simple systems with no sensitive informations, merely insist on some standard security baselines for the undertaking. If the web site or web application is more complex or includes sensitive informations, see making a menace theoretical account and place the menaces and possible exposures. The analysis will help development of the web site ‘s demands and is really utile to the development squad.Take a holistic position:Information security is non merely about forestalling larceny or harm. It besides includes guaranti ng your web site is available, is fast adequate, following with legal and regulative demands, supplying accurate information, forestalling release of confidential information to unauthorized users protecting your concern informations and rational belongings from mis-use or loss, inappropriate usage, protecting your users, guaranting concern continuity and supplying the ability to analyze and larn from incidents. Balance the degree of security with easiness of usage and cost restraints.Do n't swear anyone else ‘s informations ( or your ain ) :Your web site will hold input from users, but besides from other beginnings such as intelligence provenders, other purchased informations and the back-office systems of your ain administration and possibly of spouses. All this information should be validated on input and on end product to protect users and systems.Enforce reappraisal and blessing at each milestone:By set abouting a reappraisal of security into the undertaking ‘s mile stones and formal blessing, security becomes built into the development procedure and security issues can be tackled every bit shortly as possible. The earlier security is thought approximately, the cheaper it is to extenuate hazards. Build alteration control methodological analysis into the design procedure.Help the development squad codification firmly:Good development patterns should guarantee that the development squad are working to a consistent model and that developers produce high quality codification. Software will ever incorporate mistakes, but with preparation, usage of development criterions and guidelines, security hazards can be minimised. Ensure that you provide adequate clip to develop the web site or web application firmly – non merely accomplish the functionality demands.Integrate security into the proving programme:All undertakings must include structured testing. The menace theoretical account ( see No 4 above ) can be used to assist make test scenarios. S ecurity proving involves look intoing what is non allowed every bit good as the intended functionality. This requires a alteration in mentality for conventional examiners.Deploy the web site firmly:Development, trial and unrecorded environments may be configured otherwise and many security issues can originate because of this. The direction of the apparatus and launch of the website demands to be undertaken in a controlled and defined manner to guarantee all the security controls are in topographic point and extra exposures are non created. Document the constellation and any future changes.Include security in every contract and service degree understanding:Specify what security protection you need from your providers, spouses and sub-contractors. Use the same processes to measure their security as you would your ain. Identify what security monitoring you require and how security breaches will be detected and disclosed Consider catastrophe recovery ( and concern continuity ) : See what might do loss of handiness of the web site and place the likeliness of happening and the consequence on the concern. Examine whether actions should be taken to extinguish, cut down, insure or accept the hazards. [ 5 ]The benefits of electronic commercialism:Merchandise publicity: Through a direct, information-rich and synergistic contact with clients, EC enhances the publicity of merchandises. Electronic medium besides allows interactivity and customization for advertisement content, based on the client profile or input. EC therefore offers an chance for new publicity schemes, heightening the stigmatization of merchandises. Cost economy: By utilizing a public shared substructure such as the Internet and digitally conveying and recycling information, EC systems lower the cost of presenting information to clients, including forces, phone, postage, and printing costs. Timely information: Due to their instantaneous nature, EC systems allow a decrease of the rhythm clip required to bring forth and present information and services. Shortened remittal clip: With electronic financess transfer ( EFT ) , clients send their remittals electronically to the company ‘s bank. This agreement eliminates the clip hold associated with the remittal in the mail system Information consistence: EC ensures the consistence and truth of information through sharing of information and usage of electronic signifiers for making concern. Better client service: The ability to supply online replies to jobs through declaration ushers, archives of normally encountered jobs and electronic mail interaction 24 hours a twenty-four hours, 365 yearss a twelvemonth, builds client assurance and keeping. Better client relationship: EC enables the larning about clients due to its ability to enter every event in which a client asks for information about a merchandise, buys one, requests client service, etc. Through these interactions, the demands of the client are identified and will feed future selling attempts. Customization of merchandises: The information-based nature of the EC procedures allows for new merchandises to be Created or bing merchandises to be customized based on clients ‘ exact demands. Competitive advantages: EC enables a company to accomplish competitory advantages of: cost salvaging based on Reduced advertising/promotion costs ; merchandise distinction by custom-making Merchandises and timely response to market ; client focal point through better client Relationships and better client services. Convenience of making concern: There is no bound on clip and location to carry on a concern with related parties. The information delivered to makers, providers and warehouses is about existent clip.E-commerce Web site design theoretical accounts:There is no uncertainty that many Web design theoretical accounts exist on the Internet and new theoretical accounts are increasing efficiently. EC is non merely about making concern over the Internet, it is about altering the manner companies do concern. It is about making new concern theoretical accounts while transforming traditional 1s. After sing many Web sites, a sum of 12 Web site design theoretical accounts for EC were found, the first four theoretical accounts that related to the informational/communicational design are: 1. Brand consciousness and image edifice theoretical account ; 2. cost salvaging theoretical account ; 3. Promotion theoretical account ; and 4.info-mediary theoretical accountBrand consciousness and image edificeModel:Web sites that use this theoretical account provide detailed, rational information about the house and its offerings. They may besides function as a signal to current and prospective clients and rivals that the house is on the film editing border. The theoretical account reaches motivated clients with an information/image-rich communications message. Because the entry barriers are so low, smaller houses can put up this sort of site as good or in some instances even better than larger houses. Examples of the trade name consciousness and image edifice theoretical account include: * Ford ( www.ford.com ) non merely lists all the theoretical accounts of its seven celebrated automotive trade names, but besides posts its environmental policy, cleaner fabrication, community engagement, and corporate citizenship study. * Reebok ( www.reebok.com ) lets visitants read about athleticss and fittingness, hear from Reebok-sponsored jocks, and larn about Reebok ‘s human-rights activities, among other things.Cost salvaging theoretical account:Salvaging from commercial activity on the Web includes cost-efficient nest eggs and productiveness nest eggs. By straight run intoing information demands, a Web site can be extremely cost-efficient. Many companies now use their Web site to back up the ownership stage of the client service life rhythm. Productivity nest eggs arise from decrease in order and processing costs and more efficient stock list direction. Cost nest eggs result through decreased booklet printing and distribution costs and decreases in order-taking as clients use fill-out signifiers to fix their ain orders. As control is efficaciously transferred to the client, client satisfaction might really be increased.Examples of the cost salvaging theoretical account include:* Microsoft ( www.microso ft.com ) provides voluminous support stuff, unrecorded sound broadcasts of Microsoft conferences, merchandise user groups, and free download of the spot and auxiliary plans. * FedEx ( www.fedex.com ) has a Web-based package tracking service. The Web site saves at least 100,000 shipment tracking petitions a twenty-four hours. The nest eggs from cut downing the figure of employees in replying standard client enquiries are enormous.Promotion theoretical account:The publicity theoretical account represents a alone signifier of advertisement that attracts a possible client to a site. The aim is to pull the user to the commercial site behind it. In many instances, Web sites provide free gifts to acquire users ‘ attending. The gifts typically include digitized stuff such as package, exposure, music, and consumer studies.Examples of the publicity theoretical account include:* Auto-By-Tel ( www.autobytel.com ) offers a comprehensive consumer study for all major makers. It attracts consumers to see the site to read the study and compare the monetary value. The Web site produces important gross revenues for local auto traders. * Kodak ( www.kodak.com ) provides proficient aid and tutorials for its digital cameras and offers a library of colourful, high-quality digital images that are downloadable.Info-mediary theoretical accountAn info-mediary may offer users free Internet entree or free hardware in exchange for elaborate information about their surfboarding and buying wonts. This is more likely to win than the pure publicity theoretical account. Datas about consumers and their purchasing wonts are highly valuable. Particularly when that Information is carefully analyzed and used to aim selling runs. Some houses are able to work as info-mediaries by roll uping and selling information to other concerns. The theoretical account can besides work in the other way: supplying consumers with utile information about the Web sites in a market section that compete for their dollar.Examples of the info-mediary theoretical account include:* Audio Review ( www.AudioReview.com ) is a site that allows users to interchange information with each other about the quality of merchandises and services A ± or the Sellerss with whom they have had a good/ bad purchase experience. Other sites take the construct a measure farther by incorporating an intelligent agent into a Web browser.Such agents monitor a user ‘s wonts, thereby increasing the relevancy of its recommendations to the user ‘s demands A ± and the value of the informations to the aggregator. * New York Times ( www.NYTimes.com ) , a content-based site, is free to see but requires users merely to register ( other information may or may non be collected ) . Registration allows inter-session trailing of users ‘ site use forms and thereby generates informations of greater possible value in targeted advertisement runs. This is the most basic signifier of info-mediary theoretical account. [ 6 ]Decision:In the web design and development pattern, the concluding reappraisal as Tell that the good web design pattern and the bad design pattern in the good and bad design pattern the design of the web site as the depends on the manner that the web site was the developed and the which engineerings are used for that development of the web site. In that we eventually concluded that the website good and the bad as depended on which engineering as used for developing of the wed page.Mentions:[ 1 ] .http: //en.wikipedia.org/wiki/Web_Design [ 2 ] . hypertext transfer protocol: //econsultancy.com/reports/web-design-best-practice-guide [ 3 ] . hypertext transfer protocol: //econsultancy.com/reports/web-design-best-practice-guide-figure [ 4 ] .http: //www.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/ [ 5 ] .http: //www.watsonhall.com/methodology/top10s.pl. [ 6 ] .http: //www.emeraldinsight.com/Insight/ViewContentServlet? Filename=/published/emeraldfulltextarticle/pdf/0460090101.pd3. Website Development1. Main.html& lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: ruddy } h1 { background-color: white } h2 { background-color: white } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 class= † font3 † & gt ; & lt ; a href= † home.html † & gt ; Home & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; a href= † gallery.html † & gt ; Histroy & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; a href= † players.html † & gt ; Players & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; a href= † photos.html † & gt ; Gallery & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; a href= † Contact.html † & gt ; Contact Us & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; a href= † Q & A ; A.html † & gt ; Q & A ; A & lt ; /a & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; centre & gt ; & lt ; img src= † liverpool.jpg † , width=95 % , height=1 % & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; /html & gt ;2. Home.html& lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: ruddy } h1 { background-color: ruddy } h2 { background-color: transparent } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; img src= † liverpool.jpg † , width=33 % , height=10 % & gt ; & lt ; img src= † 1.jpg † , width=33 % , height=10 % & gt ; & lt ; img src= † 2.jpg † , width=33 % , height=10 % & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; Home & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; h2 & gt ; History of Liverpool F.C & lt ; /h2 & gt ; & lt ; p & gt ; & A ; nbsp ; If it was n't for one adult male, Liverpool Football Club would ne'er hold been born. When Everton left Anfield in a difference over rent in 1892, nine president John Houlding stayed behind along with a smattering of protagonists and merely three first-team participants. But he was determined to see football continue at the land. He formed a new nine from abrasion, chose the name Liverpool†¦ and created a fable. Even John Houlding could n't hold predicted how successful it would go. More than 100 old ages on, no English nine can fit the LiverpoolFC axial rotation of honor ; League Champions 18 times, FA Cup victors seven times, League Cup victors seven times, European Cup victors five times and UEFA Cup victors three times. When it is completed, the History channel will chart the rise and rise of Liverpool FC to the really acme of the England game, from the battles of the early old ages right up to Gerard Houllier ‘s historic soprano in 2001. This channel will remember glorious domestic triumphs and European victory and reflect on the calamities of Heysel and Hillsborough. We ‘ve focused on 10 cardinal day of the months in Liverpool Football Club ‘s history to get down with but over clip, we ‘ll hold over 100 chapters in this subdivision entirely as we present the ultimate history of England ‘s greatest of all time football nine. This is a narrative of unbelievable passion and plume – a narrative that non merely inspires Liverpool fans but football protagonists the universe over. & lt ; /p & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ; & lt ; /body & gt ; & lt ; /html & gt ;3. Gallery.html& lt ; html & gt ; & lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: white } h1 { background-color: ruddy } h2 { background-color: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; L.F.C HISTORY & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; ul type= † phonograph record † & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 1892 – Liverpool Football Club formed & lt ; /li & gt ; : The history of Liverpool Football Club begins with our greatest challengers and neighbors, Everton, for it was from a difference with Everton that Liverpool Football Club was born. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 1959 – Shankly appointed director & lt ; /li & gt ; : December 1st 1959 is a day of the month that will everlastingly be etched in the annals of Anfield history. For it was on this twenty-four hours that Liverpool Football Club announced Huddersfield Town foreman Bill Shankly would be their new director in sequence to Phil Taylor. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 1965 – Wining the FA Cup for first clip & lt ; /li & gt ; : There was a feeling of quiet optimism around Anfield that this could, at last, be Liverpool ‘s twelvemonth in the competition we so urgently desired success in. After all, we were the reigning conference title-holders and, under Bill Shankly, anything seemed possible. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 1977 – European Champions & lt ; /li & gt ; : If winning the FA Cup for the first clip in 1965 is regarded as the greatest twenty-four hours in the history of Liverpool Football Club, so there is no uncertainty that winning the European Cup for the first clip in 1977 was the greatest dark. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 2001 – Clinching the cup soprano & lt ; /li & gt ; : Merely four yearss after dramatically snaping the FA Cup from Arsenal ‘s appreciation in Cardiff, and with the Worthington Cup already safely tucked away in the Anfield trophy cabinet, Liverpool ‘s category of 2001 completed an unprecedented cup soprano. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 2005 – Champions League Winners 2005 & lt ; /li & gt ; : On what will travel down every bit THE most unbelievable dark in this nine ‘s celebrated history Liverpool reclaimed their Crown as Kings of Europe after miraculously get the better ofing a 3-0 half-time shortage to get the better of AC Milan at the Ataturk Stadium in Istanbul. & lt ; /h3 & gt ; & lt ; li & gt ; & lt ; h3 & gt ; 2006 – FA CUP WINNERS 2006 & lt ; /li & gt ; : The 2006 FA Cup Final will be remembered in Anfield folklore as the Gerrard concluding as captain antic Steven Gerrard rescued Liverpool with a arresting last minute equalizer to interrupt West Ham ‘s Black Marias and force extra-time†¦ & lt ; /h3 & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ; & lt ; /body & gt ; & lt ; /html & gt ;4. Players.html& lt ; html & gt ; & lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: white } h1 { background-color: ruddy } h2 { background-color: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; TEAM SQUAD & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; h4 & gt ; Liverpool FC Squad – 2008-2009: & lt ; /h4 & gt ; & lt ; ol & gt ; & lt ; li & gt ; Diego Cavalieri & lt ; /li & gt ; & lt ; li & gt ; Andrea Dossena & lt ; /li & gt ; & lt ; li & gt ; Sami Hyypia & lt ; /li & gt ; & lt ; li & gt ; Daniel Agger & lt ; /li & gt ; & lt ; li & gt ; Robbie Keane & lt ; /li & gt ; & lt ; li & gt ; Steven Gerrard & lt ; /li & gt ; & lt ; li & gt ; Andriy Voronin & lt ; /li & gt ; & lt ; li & gt ; Albert Riera & lt ; /li & gt ; & lt ; li & gt ; Fabio Aurelio & lt ; /li & gt ; & lt ; li & gt ; Xabi Alonso & lt ; /li & gt ; & lt ; li & gt ; Yossi Benayoun & lt ; /li & gt ; & lt ; li & gt ; Jermaine Pennant & lt ; /li & gt ; & lt ; li & gt ; Alvaro Arbeloa & lt ; /li & gt ; & lt ; li & gt ; Dirk Kuyt Louise & lt ; /li & gt ; & lt ; li & gt ; Ryan Babel Victor & lt ; /li & gt ; & lt ; li & gt ; Javier Mascherano & lt ; /li & gt ; & lt ; li & gt ; Lucas Leiva Felix & lt ; /li & gt ; & lt ; li & gt ; Emiliano Insua & lt ; /li & gt ; & lt ; li & gt ; Jamie Carragher & lt ; /li & gt ; & lt ; li & gt ; David Ngog & lt ; /li & gt ; & lt ; li & gt ; Pepe Reina & lt ; /li & gt ; & lt ; BR & gt ; & lt ; BR & gt ; & lt ; h4 & gt ; Liverpool FC Staff & lt ; /h4 & gt ; & lt ; organic structure & gt ; & lt ; table border= † 1 † & gt ; & lt ; tr & gt ; & lt ; td & gt ; Manager & lt ; /td & gt ; & lt ; td & gt ; Assistant Manager & lt ; /td & gt ; & lt ; td & gt ; Reserve Team Manage & lt ; /td & gt ; & lt ; td & gt ; First-team Coach & lt ; /td & gt ; & lt ; td & gt ; Fitness Coach & lt ; /td & gt ; & lt ; /td & gt ; & lt ; /tr & gt ; & lt ; tr & gt ; & lt ; td & gt ; Rafael Benitez & lt ; /td & gt ; & lt ; td & gt ; Sammy Lee & lt ; /td & gt ; & lt ; td & gt ; Gary Ablett & lt ; /td & gt ; & lt ; td & gt ; Mauricio Pellegrino & lt ; /td & gt ; & lt ; td & gt ; Paco De Miguel & lt ; /td & gt ; & lt ; /tr & gt ; & lt ; /table & gt ; & lt ; br & gt ; & lt ; br & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ; & lt ; /body & gt ; & lt ; /html & gt ;5. Photos.html& lt ; html & gt ; & lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: white } h1 { background-color: ruddy } h2 { background-color: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; Gallery & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; h4 { colour: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; /body & gt ; & lt ; dl & gt ; & lt ; ul & gt ; & lt ; dt & gt ; & lt ; h4 & gt ; GALLERY & lt ; h4 & gt ; & lt ; /dt & gt ; & lt ; br & gt ; & lt ; dd & gt ; & lt ; li & gt ; & lt ; a href= † 22.html † & gt ; & lt ; h3 & gt ; PLAYERS GALLERY & lt ; /h3 & gt ; & lt ; /a & gt ; & lt ; /li & gt ; & lt ; BR & gt ; & lt ; BR & gt ; & lt ; /dd & gt ; & lt ; dd & gt ; & lt ; li & gt ; & lt ; a href= † 21.html † & gt ; & lt ; h3 & gt ; L.F.C GALLERY & lt ; /h3 & gt ; & lt ; /a & gt ; & lt ; /li & gt ; & lt ; /dd & gt ; & lt ; /ul & gt ; & lt ; /dl & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ;6. Contact.html& lt ; html & gt ; & lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: white } h1 { background-color: ruddy } h2 { background-color: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; Contact us & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; h3 & gt ; CONTACT US BY PHONE: & lt ; /h3 & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; br & gt ; & lt ; h3 & gt ; CONTACT US BY EMAIL: & lt ; /h3 & gt ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & A ; nbsp ; & lt ; br & gt ; & lt ; br & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ; & lt ; /html & gt ;7. Q & A ; A.html& lt ; html & gt ; & lt ; html & gt ; & lt ; caput & gt ; & lt ; manner type= † text/css † & gt ; organic structure { background-color: white } h1 { background-color: ruddy } h2 { background-color: ruddy } & lt ; /style & gt ; & lt ; /head & gt ; & lt ; organic structure & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; LIVERPOOL FOOTBALL CLUB & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; /body & gt ; & lt ; centre & gt ; & lt ; h1 & gt ; Q & A ; A & lt ; /h1 & gt ; & lt ; /center & gt ; & lt ; ol & gt ; & lt ; li & gt ; & lt ; h3 & gt ; Q: History of the L.F.C? & lt ; /h3 & gt ; Answer: – & lt ; a href= † gallery.html † align= † centre † & gt ; Click here & lt ; /a & gt ; & lt ; li & gt ; & lt ; h3 & gt ; Q: Players list of L.F.C? & lt ; /h3 & gt ; & lt ; /h3 & gt ; Answer: – & lt ; a href= † players.html † align= † centre † & gt ; Click here & lt ; /a & gt ; & lt ; li & gt ; & lt ; h3 & gt ; Q: L.F.C contact Details? & lt ; /h3 & gt ; Answer: – & lt ; a href= † contact.html † align= † centre † & gt ; Click here & lt ; /a & gt ; & lt ; br & gt ; & lt ; br & gt ; & lt ; a href= † main.html † align= † centre † & gt ; Click here to travel chief page & lt ; /a & gt ; & lt ; /body & gt ; & lt ; /html & gt ;DESCRIPTION OF WEBSITE:In the developed web site there are seven html files are at that place, each hypertext markup language file as the inter linked with each of the file. The seven hypertext markup language files are main.html, home.html, gallery.html, photos.html, players.html, contact.html, Q & A ; A.html.Main.html:The main.html is the chief page of the web site in this page, this page as the linked with the all pages of the web site, this page as the displayed as the background of the L.F.C exposure. In this page I implemented the CSS.Home.Html:The home.html as the place page of the web site the in this page we the headers and the Para of the texts as the about the L.F.C.And besides in this page displayed the three images as the left foreigner and centralised and right aligned as the used.Gallery.html:The gallery.html as the content of the gallery of the L.F.C. in this page we i implemented the bulleted list for the points.Player.html:In this palyers.html I i mplemented the a numbered list and the besides the implemented the two tabular arraies as used the name of the squad of L.F.C.Photes.html:The photos.html as the usage exposure of the participants and the L.F.C bowl, in this page I implemented the the inter connexion of the pages and the besides the define list as the used in this page.Contact.html:The contact.html as the usage the contact list of the L.F.C, in this one implement the electronic mail Idaho that can be used for the direct contact of the electronic mail.Q & A ; A.html:The Q & A ; A.html as the usage the inquiry reply of the developed web site. In this page I implementeted the ground tackle links as the replies.